Background

Efficient Consumer Response (ECR), a supply chain management (SCM) movement in Fast-moving Consumer Goods (FMCG) industry, was first introduced to Hong Kong through GS1 Hong Kong in 1995. The initiative was started with a series of pilots among a few local leading industry players with the support of government funding. In 1997, a permanent board named Supply Chain Management Advisory Board was set up to provide a direction to local industry players who wish to embrace ECR concept and technologies in their supply chain operations. With the increasing influence of ECR in Asia-Pacific region, more Asian countries are setting up similar boards and the board in Hong Kong is later renamed as ECR Hong Kong in 2002 to align with other national boards to produce a bigger impact of ECR within the region.

ECR Hong Kong is a member of ECR Asia which is hosted by GS1 Hong Kong. It is a joint industry forum comprising members from local retailers, distributors, traders, manufacturers and supporting organizations aiming to facilitate the development and adoption of global ECR concepts in Hong Kong.

Established in 1996, the ECR Hong Kong strives to assist the FMCG sector in enhancing the domestic and international competitiveness by removing extraneous cost from the supply chain and increasing responsiveness to fluctuations in consumer demand through ECR techniques. ECR Hong Kong also advises the local business community on efficient trade practices, which is a critical factor in the development of reliable infrastructure for intra-industry trade. In addition, ECR Hong Kong promotes local adaption of SCM and assist enterprises connect with regional and international SCM and ECR bodies.