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Product Authentication Solution |  A Product Authentication Solution was launched designed to help consumers ensure the products they purchase are genuine and protect the integrity of brands in the market. The project is funded by the OGCIO of the HKSAR Government under the 2007/08 Sector-specific Programme for the Supply Chain Sectors, and supported by a retailer (Nuance-Watson) as well as three popular brand owners including Comvita, First Edible Nest and Po Sum On Medicine Factory. The public can authenticate their products purchased efficiently, simply input the secure "VerCode" hidden under an Authentic Barcode Label assigned on each product item through BarcodePlus portal or via SMS. Industry bodies who are interested in Product Authentication Solution can contact GS1 Hong Kong for more information.
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