What is Efficient Consumer Response? - The Ultimate Result of Supply Chain Efficiency
Efficient Consumer Response (ECR) is a business initiative, which promotes closer and more effective collaboration between trading partners to better satisfy consumer needs. ECR best practices aim to deliver superior business results and enhancing efficiency by streamlining processes and reducing costs at every stage of the supply chain.
ECR is a whole of demand chain business activity which represents 13 core improvements concepts encompassing 4 core pillars, namely 'demand management', 'supply management', 'enablers' and 'integrators'. ECR provides improved range, value, services and convenience offerings, and brings in consumer benefits with more efficient delivery of the right product and at lower cost. In addition, ECR can improve business intelligence by delivering information about the needs and buying habits of consumers, placing enterprises ahead of the cureve when it comes to managing ever-changing consumer behavior. |
