 Background
Efficient Consumer Response (ECR), a supply chain management (SCM) movement in fast-moving consumer goods industry, was first introduced to Hong Kong through GS1 Hong Kong in 1995. The initiative was started with a series of pilots among a few local leading industry players with the support of government funding. In 1997, a permanent board called Supply Chain Management Advisory Board was set up to provide a direction to local industry players who wish to embrace ECR concept and technologies in their supply chain operation. With the increasing influence of ECR in Asia-Pacific region, more Asian countries are setting up similar boards and the board in Hong Kong is later renamed as ECR Hong Kong in 2002 to align with other national boards to produce a bigger impact of ECR within the region.
Mission
ECR Hong Kong aims at championing SCM development in the consumer goods industry through the promotion of ECR concept and adoption of related best practices.
Interest Area
The board works around the SCM concept called ECR. ECR encompasses 14 management concepts which can be grouped into 4 pillars known as Demand Management, Supply Management, Enablers and Integrators.
Board Structure
The board is currently composed of more than 20 board members of different business natures from FMCG Industry. Board meetings are held regularly to share views and latest development in ECR. Under the auspices of the board, standing committees and task forces may be set up whenever needed to carry out related activities on on-going basis or project basis respectively. These committees and task forces meet as needed.
Strategies
- Build trust between trading partners;
- Facilitate projects and information exchange with trading partners;
- Champion new SCM enabling technologies and strengthen SCM infrastructure;
- Benchmark companies' progress in adopting SCM practices;
- Educate and empower the organization;
- Communicate to industry in Hong Kong and overseas trading partners; and
- Support ECR Asia Council's activities and initiatives of other Asian ECR boards.
Your Participation
You are most welcome to join us in our standing committees or task forces. The membership of which is open to all industry practitioners. Board membership is generally offered upon board's invitation only. However, if you want to play a more active role related to the direction of the board and SCM movement with the captioned interest area, you may also write to the board to seek its approval on board membership.
More Details
Please visit /en/hkana/gs1/hot_page/ecrhk.html for more information
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