Ensuring Food Quality and Safety for Customer Safety

A responsive and transparent supply chain - with the capability to quickly respond to rising customer expectations - is vital to the success of the food sector.  GS1 Hong Kong has been working closely with industry stakeholders to ensure food quality and safety for consumer safety, based on our industry solutions, including:

1. BarcodePlus for businesses and consumers to access product quality related information, using GS1 Keys via the Internet, mobile devices and smart kiosk
2. GENUINE Product Authentication for brand owners to combat counterfeiting and consumers to do product authentication
3. ezTRACK™ for product track-and-trace and product recall along the supply chain
4. Cold Chain Management Solution for capturing real-time data, including temperature, humidity, time, location of products in transit
5. MobileCom through DataMatrix for extended packaging information, e.g. product testing certificate, recipe, etc

With the above industry solutions, the food industry can be benefited in the following ways:

1. Build brand awareness by providing consumers additional product information directly
2. Enhance brand integrity and increase customer confidence
3. Improve product's track and trace capability to ensure product quality and safety
4. Facilitate faster consumer response