HK Trusted Product Programme

Objective

"Hong Kong Trusted Product" programme is set up by GS1 Hong Kong to enhance consumer confidence towards shopping in Hong Kong or purchasing local registered products. With the “HK Trusted Product” logo, consumers can easily identify trusted brands or merchants.

The information source of "Hong Kong Trusted Product" is reliable, with every product information provided by brand owners or authorised distributors. Consumers can make use of GS1 barcode to obtain detailed product information conveniently through internet, mobile devices or smart kiosks.

HTML Set
Concertina Set

Benefits

Brand image improvement

It will be an excellent opportunity for a company to promote its products as HK Trusted Product Programme in a bid to enhance customer’s confidence and brand image for purchase.

Explore other opportunities and channels for business/partnership

Since HK Post has included HK Trusted Product Programme on its ShopThruPost e-commerce platform, this will help the company to develop its business network and explore more business opportunities in HK or even worldwide.

Media exposure

HK Trusted Product Programme will be promoted on various media channels including newspaper, website, GS1 Hong Kong’s press releases and publications.

Logo usage

Entitled companies can use the logo of “HK Trusted Product Programme” on their promotion materials and recognized products.

 

Entitlements

HK Trusted Product Programme Logo

Products will be addressed as “HK Trusted Product Programme” once approved. They will be entitled to use the “HK Trusted Product Programme” logo within marketing materials of the acknowledged product(s).

Exposure Opportunities

  • Advertorials on partnered media
  • Press Release
  • E-newsletter to GS1 Hong Kong members 
  • GS1 Hong Kong Supply Chain Plus magazine
  • Promotional materials for HK Trusted Product Programme
  • Social Media Platforms

 

Eligibility

  • Member of GS1 Hong Kong
HTML Set
Concertina Set

ShopThruPost

(Website: http://www.shopthrupost.hk/)

 

Online shopping is almost inseparable with our daily lives. Mainland has become the world's largest online retail market. Transaction value of Mainland’s online market reached 4 trillion yuan in 2015, showing the great potential of e-Commerce business. Although there are numerous online shopping platforms nowadays, almost 80% online consumers are concerned about the product authenticity for online shopping. In response, “Hong Kong Trusted Products Programme” from "ShopThruPost" has addressed the worry and increased consumer confidence towards online shopping instead. “ShopThruPost“ can even offer delivery services to more than 1900 cities in Mainland which enables the merchants to explore the huge market in Mainland.

HTML Set
Concertina Set

HTML Set
Concertina Set

Publicity about “HK Trusted Product” Programme

31 December 2016

準備過年,香港郵政推網購

香港郵政推出多款禮品,等市民向親友或生意伙伴送上心意...

31 October 2016

香港郵政與GS1合作推「香港信心產品」網購服務

網購平台是否提供真貨,是消費者會否光顧的一大考慮...

29 October 2016

港郵政網購App助驗明正貨

本港網購持續發展,香港郵政亦跟貼潮流,旗下的網購平台「樂滿郵」...

29 October 2016

港郵政拓網購樂滿郵推信心產品

電子商貿潛力無限,香港郵政亦有意拓展該市場,與香港貨品編碼協會合作...

29 October 2016

港郵政拓網購樂滿郵推信心產品

電子商貿潛力無限,香港郵政亦有意拓展該市場,與香港貨品編碼協會合作...

29 October 2016

「樂滿郵」推信心產品確保正貨

香港郵政與香港貨品編碼協會合作,昨日起透過網上購物平台「樂滿郵」推出「香港信心產品計劃」...

29 October 2016

樂滿郵「信心產品」

香港郵政宣佈與香港貨品編碼協會合作,於網上購物平台「樂滿郵」推出「香港信心產品計劃」...

29 October 2016

港郵政網購App助驗明正貨

本港網購持續發展,香港郵政亦跟貼潮流,旗下的網購平台「樂滿郵」在周五...

29 October 2016

香港郵政與GS1合作推「香港信心產品」網購服務

由香港貨品編碼協會(GS1 HK)推出的「香港信心產品」計劃,正式加入香港郵政「樂滿郵」網上購物坊...

28 October 2016

「樂滿郵」驗證真貨助中小企推網銷

網購平台是否提供真貨,是消費者光顧否的一大考慮。香港郵政與香港貨品編碼協會合作,在旗下網購平台「樂滿郵」...

28 October 2016

香港郵政與貨品編碼協會推出香港信心產品計劃

香港郵政聯同香港貨品編碼協會,於「樂滿郵」網上購物平台,推出「香港信心產品」計劃...

28 October 2016

香港郵政都出 App 搞網購加信心產品計劃驗明正貨

電商大熱,香港郵政都跟貼潮流,旗下的網購平台「樂滿郵」今日推出手機應用程式,並加入...

28 October 2016

香港郵政網購平台推「信心產品」 產品經驗證確保真貨

香港郵政今天起與香港貨品編碼協會合作,於網上購物平台「樂滿郵」推出「香港信心產品」,提供四大類貨品...

28 October 2016

香港郵政網購平台推「信心產品」 產品經驗證確保真貨

香港郵政今天起與香港貨品編碼協會合作,於網上購物平台「樂滿郵」推出「香港信心產品」,提供四大類貨品...

28 October 2016

香港郵政與貨品編碼協會推出香港信心產品計劃

香港郵政聯同香港貨品編碼協會,於「樂滿郵」網上購物平台,推出「香港信心產品」計劃。所有產品必須經貨品編碼協會...

28 October 2016

香港郵政樂滿郵推出香港信心產品計劃

香港郵政“樂滿郵“網上平台,今日起加入由香港貨品編碼協會推出的“香港信心產品計劃“,鼓勵本地商號和品牌參與電子商貿...

HTML Set
Concertina Set

Ms Vivian Mak - Founder

​Elevating the Pleasure of Drinking Authentic Tea

Quality tea reflects the sophistication and details of Chinese tradition and culture. Our mission is to introduce the finest handcrafted teas of authentic origin in China to the world. Being recognised as one of the “HK Trusted Product” brands on ShopThruPost has further elevated our brand image and helped us reach tea novices and connoisseurs around the world.

 

 

About the company

Established in 1999, MingCha aims to bring to novices and connoisseurs alike a better understanding and pleasure of handcrafted tea of authentic origins in China. It works closely with small traditional farms in different parts of China where people are passionate about their crafts and strive to preserve the quality by adopting the traditional tea production methods. The founder pays visit directly to tea farms to source the best tea crop harvest every year and speak and share the same strong passion with the farmers. Their vision is that tea is a part of everyone’s daily life and is meant to bring health, joy and happiness.

 

Challenge

For centuries, tea is known for its health benefits and is a symbol of good quality life. Across cultures, we could find people who are obsessed with tea and are willing to invest in good quality tea leaves. In China, it is common for consumers to check out the product information on tea packaging to make sure they are purchasing tea of authentic origins. This has led to unscrupulous traders printing “fake ID” on tea packaging to defraud consumers, and a subsequent decline in consumer confidence on tea.

The major distribution channels of MingCha are retail chain stores and hotels such asTaste, Market Place, Aeon Style, W Hotel and Conrad Hotel, etc. It also operates an online shop in its own website.

MingCha was set to establish an expanded online sales platform that is safe and trusted.  According to survey, almost 80% of online shoppers are concerned about product authenticity in internet purchase. To compete with the numerous online shopping platforms nowadays, MingCha would need a platform that is well trusted and supported by consumers.

Solution

Partnering with GS1 HK, MingCha was the first company to participate in Hong Kong Trusted Product Programme to list 8 of their products on ShopThruPost. The Programme is ideally suited for local brands to kick start their e-commerce business through a low investment channel. It also fully utilizes the neutral status of GS1, which would verify the merchant identity before the products could be listed.

On ShopThruPost platform, consumers could verify with ease and convenience the merchant registration authenticity before purchase - by clicking onto the “HK Trusted Product” logo button, it will automatically navigate to the GS1 Hong Kong database, displaying on screen the brand owner information and other detailed product information such as the country of origin and GTIN, that serve to effectively identify a trusted brand.

Consumers could enjoy the reliable delivery services offered by the HK Post, too. GS1 Barcode also enables consumers to immediately verify the brand registration and product authenticity upon delivery of the products. 


Benefits

To MingCha:

  1. Develop business opportunities with confidence at a trusted e-commerce platform
  2. Enhance the company’s image and reputation as a “HK Trusted Product” brand and attract more potential consumers

To consumers:

Shopping on ‘ShopThruPost’ not only gives customers more options to choose from but  also reassures customers that they are purchasing authentic tea products using secure payment methods and reliable delivery services offered by HK Post.

Concertina Set
Concertina Set

Ms. Angel Ng, Marketing Manager

 

 

Concertina Set

Mr. Vincent Cheung, Officer

 

 

Concertina Set

Mr. Vincent Lau, Assistant Manager

 

Concertina Set

Triple Protection for TCM – Product Authentication, Secure Payment and Reliable Delivery

About the Company

Established in 2002, Royal Medic is dedicated to building a professional image of traditional Chinese medicine (TCM) products with the focus on professionalism, thoroughness and attention to detail. Through instilling new elements into traditional Chinese medicine, it continually improves its products by adoption of innovative scientific research technology. Royal Medic also sets high priority on consumers’ health by strictly selecting all of its suppliers and testing all raw materials, as well as conducting safety tests on its end products in accredited laboratories.


Challenge

Traditional Chinese medicine (TCM) has received widespread recognition in recent years for its effectiveness in healing chronic diseases with minimal side effects and its role as health supplements. However, unscrupulous traders have taken advantage of TCM growing popularity to sell counterfeit medicine products to the unwary consumers. Counterfeit TCM exists almost everywhere in mainland China in the absence of a transparent system and stringent regulations. Recently, some Chinese medicine capsules were found to contain industrial gelatin.  Such cases are not isolated incidents and a serious threat to the credibility of the entire industry. Legitimate producers are struggling to find ways to enable potential customers to differentiate their products from those produced by illegal traders.

Currently, Manning stores is Royal Medic’s major product distribution channel; Mainland consumers could only purchase its products in physical stores in Hong Kong. To expand its outreach to shoppers in the Mainland and worldwide, Royal Medic began to plan to extend its business to e-commerce. However, the task ahead seems daunting.  There is costly investment involved in starting the e-commerce operation.  Furthermore, to protect its brand image in the face of rampant frauds of TCM, it is essential and imperative for Royal Medic to adopt a sales platform that is trusted by consumers and capable of delivering the products safely to different parts of the world..


Solution

Royal Medic decided to join GS1 HK’s Hong Kong Trusted Product Programme, which aims to enhance consumer confidence in the purchase of locally registered products. All products endorsed under the Program are certified as sold through company that is licensed to operate business in Hong Kong and is an authorized distributor or reseller of the product.

Following verification by GS1 HK of the merchant identity, Royal Medic listed around 20 products on the ShopThruPost e-commerce platform with a low setup cost and within a short period of time. During shopping, consumers could locate the “HK Trusted Product” logo and easily identify Royal Medic as a trusted brand. They could also make use of GS1 barcode to obtain detailed product information.

The HK Post has included the HK Trusted Product Program on its ShopThruPost platform. It is an e-commerce platform that provides delivery services to Hong Kong as well as more than 1900 cities in mainland China and countries worldwide. It opens to Royal Medic the gateway to China, the world’s largest online retail market with an increasingly high demand for TCM.


Benefits

To the retailers:

The solution provided by GS1 HK has enabled Royal Medic to pioneer its online sales channel on a low-cost platform. Going through a user-friendly product listing procedure, the time taken to list products on the e-commerce sales platform is greatly shortened.

It also allows Royal Medic to open up the China market more easily as it could:
1. Go through the postal channel and bypass the complicated custom formality issue to sell products directly to China

2. Enhance its reputation and win the hearts and minds of consumers by listing its products on a neutral and trusted e-commerce platform in Hong Kong

To the consumers:

Shopping on ShopThruPost not only gives customers more options to choose from it also reassures customers that they are purchasing authentic TCM from Hong Kong registered brands using secure payment methods and getting reliable delivery services offered by HK Post.

Concertina Set

Barcode Authentication – Successfully Confronting Fake Food Products

Jugard Foods is committed to providing high quality pre-packaged food sourced from different parts around the world. As the food products are all imported, it is essential for us to prove to our consumers that they are all authentic and safe. We are willing to adopt every means to confront counterfeit food as protecting our customers’ health is always our top priority. GS1 solutions are able to butter both sides of the bread as they not only protect our consumers but also enhance our brand reputation.


About the company

Established in Shanghai in 2010, Jugard Foods is a food trade enterprise with a deep understanding of the history, development and current status of the local food industry in mainland China. Committed to the introduction of high-quality pre-packaged food around the globe, Jugard has adhered consistently to the core business philosophy: ‘Being Responsible for Health’. Jugard also embraces the motto to sell high-quality and safe food, and to be a conscientious business with credible and responsible corporate conduct.

 

Challenge

Food safety problems in locally produced food in the mainland are hardly anything new. Consumers’ confidence in mainland’s food was at its rock bottom in the wake of the melamine scandal involving domestically produced baby formula in 2008 and has never been fully restored as food safety incidents continued to be reported. Despite government’s attempt to implement a more stringent regulation on food in a bid to win back the consumer, more and more people are turning to foreign-imported food for its quality and variety.

Placing consumer health and safety as its top priority, Jugard obtains all necessary certificates to ensure the food they import passed all laboratory tests required before putting their products to sales in the market in China. Notwithstanding, Jugard had still to confront the challenge of counterfeit products which could seriously damage the company reputation. Customers had complained about purchasing allegedly counterfeit products in the market. Jugard needed therefore to find a way to protect their brand and to safeguard the health of consumers.

 

Solutions

Upon the advice of GS1 HK, Jugard Foods decided to adopt the “REAL Barcode Authentication Solution” and join the “HK Trusted Product” Programme. GS1 HK would issue “REAL Barcode” printing files with hidden encryption pattern. The brand owners would then print the “REAL Barcode” on the product packaging without affecting retail POS checkout.

The packaging adopted by Jugard is not in ordinary packing box, but in a stand up zip pouch, additional investment for customization was not required as the REAL barcode could be integrated into hangtags, stickers and mainstream packaging items of different materials like aluminium, plastic, paper and so on.

Shoppers could simply use the mobile app to authenticate the barcode printed on the package. If the barcode cannot pass the authentication, then the product could possibly be a counterfeit.

Listing their products on Hong Kong Trusted Product category at the ShopThruPost platform further enhances Jugard’s brand image. The information source of Hong Kong Trusted Product is reliable, as the product information is provided by brand owners or authorized distributors. Consumers can make use of GS1 barcode to obtain detailed product information conveniently through internet, mobile devices or smart kiosks.

   

Benefits

By making use of the most advanced yet easily implemented anti-counterfeiting technology, the introduction of ‘REAL Barcode’ greatly increases the cost for counterfeiters. In fact, it is now much harder, if not almost impossible, for unscrupulous traders to fake the products. Not only does it enable Jugard to protect its brand image by distinguishing itself from illegal fraudsters, but also helps to restore consumer trust that was once affected by previous counterfeit incidents. In a nutshell, Jugard could now:

1. Carry out large-scale product launch and promotion with REAL barcode printed on product package without any customization or adjustment on POS required

2. Regain the confidence of consumers, who could check the authenticity of the product before purchase by simply scanning the barcode on product packaging

3. Further enhance consumer confidence through the Hong Kong Trusted Product Programme to obtain product information direct from brand owner / authorized distributor, assuring consumers that the product is sold by authorized retailers.

4. Extend its outreach to consumers worldwide by adopting a reliable and low-cost e-commerce platform ShopThruPost.

For consumers, not only could they verify the authenticity of the products with a free mobile app before purchase, but also enjoy the secure payment methods and reliable delivery services provided by HK Post regardless of their location.

Concertina Set
Concertina Set

Application Procedures

1. Contact GS1 for the application through email: services@gs1hk.org

2. Submit to GS1 through:

  • Email: services@gs1hk.org or
  • Post/In Person: GS1 Hong Kong, 22/F, OTB Building, 160 Gloucester Road, Wanchai, Hong Kong

 

3. Once GS1 has confirmed the application, GS1 will notify HK Post of the login information sent to the merchants.

 

Fee

HKD50 will be charged as an annual management fee for each SKU uploaded to ShopThruPost

HTML Set
Concertina Set

Stay ahead of the game by 'liking' the GS1 Hong Kong Facebook page. You'll receive regular updates and invites to all our events, making you among the first to know what is happening in the world of GS1.

icon_speaker_tab

Top