3 Ways to Boost Festive Sales | Mooncake Bargain Price at HKD85
Festive seasons like Mid-Autumn Festival often mean huge sales opportunities for brands/ merchants. A survey* showed that over 60% consumers had increased their spending during festive seasons in 2020!
To harness the opportunities in the festive seasons, companies can make use of Smart barcodes and Smart QR, which not only enable them to list their products on e-commerce, but also stimulate purchase online and offline:
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You can now scan barcodes with smartphones! Consumers can use “Barcode/QR Scanner” app on mobile to scan product barcodes to search for product information and shop online on e-commerce platforms!
Besides, the in-app scanners by Taobao / HKTVmall / Amazon and others also allow consumers to scan and identify the product with barcode and purchase directly. Learn more
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After generating barcodes, companies can also generate a “Smart QR” – unlike traditional QR codes, merchants can use the same QR code on the same packaging for showing different promotion offers at different times. Users can also obtain scan data of the QR code to measure campaign's effectiveness.
Learn more
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GS1 HK members can promote their product offers on GS1 HK BARzaar online platform for FREE, which can help you generate publicity and traffic!
A wide variety of mooncakes are offered at bargain price HKD85 or above, visit GS1 HK BARzaar now!
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Register as GS1 HK BARzaar member to see the offers and ways to buy.
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*Source : Consumer research on festive shopping in China
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3 Smart Tips for Using QR in Operations
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Companies are capitalising on QR codes for more advantages. Anson Poon, our senior consultant, shared in a webinar the 3 tips on how businesses leverage QR code to create opportunities, and also cited examples of the end-to-end traceability of the vegetable and soy product brands. Register to revisit the webinar.
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5 Strategies to Lead Virtual Teams Effectively
Dr. Mark Lee, Research Director of Asia Pacific Institute for Strategy (APIFS) shared the 5 strategies to lead virtual teams effectively, which include adding magic words to get a compliance rate of 94%, set deadlines to get work done efficiently, assign responsibility to eliminate bystander effect, more "Social Cues" during online meetings and build ‘Likability’ for Team Trust etc.
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Meetings with CMA and Industry Practitioners
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To stay ahead of the latest industry development, GS1 HK met with Chinese Manufactuers’ Association of Hong Kong, A.S. Watson Industries, ESDLife and others to discuss and explore the growth potentials and development that the next generation of barcode - “Smart Barcode” & “Smart QR” – bring to the business community. |
In the F&B Industry Advisory Board meeting, updates were shared about GS1 HK helping Hong Kong Logistics Association to develop a code of practice for the “Cold Chain Logistics Management System” project. Board members also exchanged their opinion on the future trends in the industry.
Check out the project details here |
To nurture IoT talents in Hong Kong, students from School of Business and Administration of The Open University of Hong Kong visited GS1 HK's Smart Business Innovation Centre to experience the industry adoption of IoT.
Contact us to arrange a visit at the centre |
6 Great Ways to Draw Consumers:
Product Authenticity | Convenience in Shopping Journey | Personalised & Interactive Experience | Self-service options and… Read More |
Winning Word-of-Mouth and Customers
As the 2nd phase of Consumption Voucher coming soon, merchants are launching abundant promotions to draw customers, but the formula of success will not prevail without a consumer-caring strategy. |
