香港货品编码协会高峰会 2025

活动详情:
日期: 2025年10月28日 (週二)
时间:上午9:00至 下午6:00
地点:香港湾仔会议展览中心2楼全层S200系列会议室
语言:英语 (下午部分分组论坛以广东话进行)
形式: 实体活动
活动参加者:与600+ 来自不同行业的高级管理层、企业家、中小企和决策者等建立网络联系,行业包括零售消费品、银行与金融、食品和餐饮、物流、 信息科技、电子商贸、 医疗保健等
香港货品编码协会高峰会旨在透过推动数位化提升香港企业的竞争力,已成为最大的B2B平台之一,为企业提供网路、交流知识、协作以实现充满活力的数位经济和永续发展。

活动亮点
早前举行的GS1 HK Summit汇聚了600位企业高管、决策者、行业专家,共同探讨影响企业营商的STAR - 可持续发展(Sustainability)、转型(Transformation)、人工智能(AI)及韧性(Resilience),全面帮企业提升竞争力。 主礼嘉宾香港特别行政区政府运输及物流局局长陈美宝女士,太平绅士、 GS1 HK主席伍俊达先生随后联同中联办经济部副部长兼贸易处负责人周强先生、立法会议员易志明议员, GBS, JP、GS1 HK总裁林洁贻女士, MH, JP, FCILT主持开幕典礼。
『环境、社会及管治(ESG)』的步伐令人振奋,企业正采取措施保护我们的地球,并在其业务上承担更多社会责任,让世界变得更绿色化及更公平。政府亦正通过『港口社区系统(PCS)』推动人工智能在物流领域的应用,该系统将于2026年初供行业使用。
- 主礼嘉宾 - 香港特别行政区政府 运输及物流局局长陈美宝女士,太平绅士
销往欧盟的产品未来需具备数字产品护照,向消费者展示产品的整个生命周期:来源、成分、可持续性与是否可回收。符合GS1标准的QR码载有产品识别码如条码 (GTIN)、全球位置编码(GLN)等,可即时获取已验证的数据,帮助企业符合监管要求,并建立消费者信任。
- GS1 HK主席伍俊达先生

IKEA North Asia为高峰会的主题演讲嘉宾,分享推动数码转型策略要诀。此外,还有德勤中国与利洋针织(香港)、金山科技工业及GS1总部探讨符合欧盟未来产品需具备数字产品护照(Digital Product Passport)的关键。
高峰会上还揭示了亚洲、大湾区及香港的消费者趋势、企业如何善用AI提升营运效率、善用Agentic AI要诀、「走出去」营销策略、供应链可持续发展、 逆境求胜之道等。
来自大家乐集团、香港大昌华嘉、FoodTech AI、Geek+、物流及供应链多元技术研发中心、HKTVmall、HULA、京东国际、捷成集团、Lazada Group、LocoBike、日本命力、摩米士科技(香港)、大埔振兴、东亚银行、天猫国际、建华集团、YouGov等的专家于高峰会上分享真知灼见。
行业专家均表示AI不是取代人类,反而企业要善用AI去改善业务营运效率。此外,还有很多行业都需要提供人性化服务,这是亦不是AI能取代的。
AI的潜力在于所使用的数据可靠度。要避免『垃圾进,垃圾出』,企业必须优先使用具结构、可验证且可信的数据。数据与 AI 技术不可分割,对两者的有效管理是发挥所有潜能与推动实质商业价值的关键。
- 香港货品编码协会总裁 林洁贻
数码转型奖颁奖典礼
Digital Transformation Awards(数码转型奖)旨在表扬成功推行数码改革及转型的企业,肯定他们在推动科技创新、提升业务效率和业务增长方面所作出的页献和成就。

香港货品编码协会高峰会 2025 主题
Next Generation Sustainability
Digital Transformation
Next Generation AI Commerce
Turning Crisis into Opportunities
09:15 – 09:20
Welcome Remarks
- Mr Roy Ng, Chairman, GS1 Hong Kong Board
09:20 – 09:25
Opening Address by Guest of Honor
- Ms Mable Chan, JP, Secretary for Transport and Logistics, HKSAR
09:40 – 10:05
Keynote Session
- Mr Elliot Lee, Managing Director, IKEA North Asia
10:05 – 10:50
Plenary 1 - Sustainability Panel: Paving the Way for Digital Product Passport
Moderator: Mr Andy Law, Partner, Sustainability, Deloitte China
Panelist
- Mr Roger Chan, Chief Operating Officer and Chief Technology Officer, Cobalt Fashion (Hong Kong) Limited
- Dr Edmund Lee, General Manager & Head of Group ESG Initiatives, Gold Peak Technology Group
- Ms Francesca Poggiali, Vice President, Global Public Policy, GS1
10:50 – 11:15
Coffee Break
11:10 – 11:20
Asia Consumer Sentiments and Retail Trends
- Mr Philippe Chan, General Manager, YouGov Hong Kong & China
11:15 – 11:35
Plenary 2 - Thought Leadership Sharing: Global Trend & Regional Trend GBA & HK Consumer Survey and CEO Pulse findings
The plenary will reveal the evolving sentiments of 1,500 consumers in HK & GBA toward AI-powered retail, their spending priorities, expectations on shopping experience and green practices in the next 12 months.
- Ms Anna Lin, MH, JP, FCILT, FHKIM, Chief Executive, GS1 Hong Kong
- Mr Anson Bailey, Head of Consumer & Retail, ASPAC, KPMG China
11:35 – 12:20
Plenary 3 - CEO Panel: “AI in Action for Next Generation Commerce”
The plenary will explore industry trends in business transformation and sustainability agenda, emphasizing the value of collaboration and adaptability alongside AI-driven solutions.
Moderator: Mr. Anson Bailey, Head of Consumer & Retail, Asia Pacific, KPMG China
Panelist:
Mr Edward Chau, Global Head of Business, Cloudpick Smart Technology
Mr Andrew Massey, Founder – Creative Machines (ex-Head of Technology Innovation, Asia Pacific – CHANEL)
Ms Anna Lin, MH, JP, FCILT, FHKIM, Chief Executive, GS1 Hong Kong
Mr Matthew Ng, Vice President of Growth, LocoBike
12:20 – 14:00
Executive Luncheon (by invitation only)
14:00 – 14:45
Plenary 4 - Digital Transformation Panel: The Rise of Agentic AI: Autonomy, Ethics, and the Future of Intelligence (powered by Data & AI Literacy Association)
Agentic AI is no longer a distant concept—it’s rapidly becoming a strategic force across supply chains, retail, and manufacturing. This panel explores how autonomous AI systems are shifting from passive tools to proactive decision-makers, capable of driving operations, optimizing logistics, and adapting in real time. Featuring insights from CIOs, COOs, AI and Data Science leaders, we’ll unpack the ethical, operational, and competitive implications of agentic intelligence. What does autonomy mean for trust, control, and accountability? And how can businesses harness this new class of AI to lead with agility and foresight? Join us for a dynamic conversation on the future of intelligence—and the future of leadership.
Moderator: Dr. Toa Charm, President, Hong Kong IoT Industry Advisory Council, GS1 HK; Founding Chairman, Data & AI Literacy Association
Panelists:
Mr Samuel Hui, Chief Operating Officer, HKBN Enterprise Solutions
Mr Sean Tan, IT Director, Jebsen and Company Limited
Mr Sam Lim, Regional Chief Information Technology Officer, Greater China, Prudential plc
Mr Edward Wu, The Bank of East Asia, Head of Data Science & Governance Department
Track C: Next Gen “Going Out” Sales Strategy “走出去”營銷新策略 x GS1 HK買家採購會 (session conducted in Chinese/ 以粵語或普通話進行)
14:00- 14:15: 放眼全球 出海啓航
- Mr Lincoln Chan, Chief Membership Officer, GS1 HK
14:15-14:30: HKTV Mall Sharing
詳解HKTVmall數碼零售發展新趨勢,分享成功案例及行銷策略,助你精準觸達目標消費者。
- 陈乐仪小姐,Assistant Manager Business Development, HKTVMall.
14:30-14:45: Centric Software Sharing
推動零售業數位轉型:人工智慧如何賦能香港零售商優化需求預測、定價和庫存策略
Mr Nick Wei, Senior Sales Director, Centric Software
14:45 – 15:15
Digital Transformation Awards Presentation Ceremony
Track C:
14:45- 15:00: TMall Sharing
通往中國消費市場的黃金橋樑:天貓國際如何賦能港澳及東南亞品牌把握數位化進口新機遇
- Ms Emma Chen, Director of Business Development for Hong Kong, Macau, Taiwan and Southeast Asia, Tmall Global
15:00-15:15: Lazada Group Sharing
解析東南亞新市場:透過Lazada生態系統,破解香港品牌跨境銷售的關鍵密碼
- Mr Terry Lau, 跨境招商經理 , Lazada Group
15:15 - 15:35
Coffee Break
Track A:
Next Gen Digital Transformation
15:35 - 16:00: HKT Sharing
Transforming Call Centers: AI-Powered Customer Service in the Digital Era
- Ms. Catherine Chung, Senior Vice President, SME Market, Commercial Group, HKT
16:00 - 16:20: CheckPoint Sharing
Continuous Service Approach to Managing Cyber Risks in the Era of Digital Business
- Mr Johnny Wong, Cyber Security Engineering Manager – Channel Strategy, HK and Macau, Check Point Software Technologies Ltd
16:20 - 16:40: HGC Sharing
HGC Secured Broadband 2.0
- Mr Alex Chan, Vice President - Enterprise Business, HGC Global Communications Limited
Track B:
Next Gen Sustainable Supply Chain
15:35 - 16:00: The Application of Port Community System in the Logistics Industry
- Ir Dr Venus Lun, Special Projects Director Logistics & Supply Chain Multitech R&D Centre (LSCM)
16:00 - 16:20: Buyer and Supplier Collaboration for Sustainable Supply Chain
Moderator: Ms Heidi Ho, Principal Consultant, GS1 Hong Kong
Panelists:
- Ms Zoe Hau, Corporate Director, Cafe de Coral Holdings Limited
- Mr Billy Yeung, Senior Director, Supply Chain Management, HK, Macau, & Mainland China, DKSH Hong Kong
- Mr Pius Chan,Executive Director, Tai Po Chun Hing Ltd.
16:20 - 16:40: Scalable. Flexible. Sustainable - The New Era of Supply Chains
- Mr Billy Siu, VP of Sales – Hong Kong & Taiwan, Geek+
Track C:
15:15-15:30: JD Sharing
介紹京東全渠道供應鏈如何為零售夥伴打造最高效的全球策略
- Mr Davy Huang, Team Lead of Brand Partnership (Shenzhen), JD Cross-border, JD Worldwide
15:30-17:30: Buyer Connect - 買家採購會
16:45 – 17:30
Closing Plenary: Chairman Club – “逆境求勝 · 變革突圍”
(Session will be conducted in Cantonese)
Moderator: Mr Roy Ng, Chairman, GS1 Hong Kong Board
Panelists:
Mr Edmund Chan, Founder, FoodTech AI
Ms Sarah Fung, Founder & CEO, HULA
Ms Ophelia Lin, Managing Director, Meiriki Japan Co., Limited.
Dr Alex Chung DBA, MBA, BBA, FCIM, Chief Operating Officer, Momax Technology (HK) Ltd.
Mr Roy Wong, Deputy Chief Executive Officer (Retail), Uni-China Group
17:30 – 17:40
Lucky Draw & End of Programme
