One-Stop Product Authentication Solution to Protect Your Brand and Build Trust among Partners & Consumers
Counterfeits Negatively Impact Businesses
Patented anti-forgery micro printing technology for instant authentication
Fake and counterfeit products are flooding the global market. According to global report, the total value of counterfeit products globally is expected to reach $1.8 trillion in 20201 , with explosion of some products called “super-fakes” – high-end luxury goods that look exactly the same with the genuine products. Counterfeit products range from cosmetic and personal care, health supplement, medicine, packaged food and products.
Brand owners, wholesalers, retailers, legitimate producers are facing substantial losses from counterfeit products, including loss of sales revenue & profit margin and brand reputation damage. Counterfeit products may also pose significant risks to consumers. It’s time to implement a robust anti-counterfeiting solution!
1Global Brand Counterfeiting Report 2018
Protect Your Brand with Anti-counterfeiting Solution
GS1 Hong Kong’s REAL Visibility solution can help brand owners to protect their businesses with the most secured anti-counterfeiting technology – patented anti-forgery micro-printing technology, consumers can easily verify product authenticity with a simple mobile scan and access real-time traceability and trusted information. At the same time, brand owners can obtain real-time visibility on scan activities, get alerted and obtain location & identity of counterfeit goods, as well as collect consumer data insight to understand their consumers’ preferences.
REAL Visibility is easy for operation with no additional procedure required, offering numerous values to your business in brand protection, consumer engagement and channel management. The solution also helps anti-phishing, spotting fake websites that sell the counterfeit goods with data collected from consumer’s real-time scan activities.
Brand Protection – Instant Product Authentication
- Empower consumers with instant product authentication simply by using REAL Barcode mobile app ( Download from Android | IOS | Myapp) to verify whether the product is genuine or counterfeit before purchase
- Get alerted and obtain location & identity of counterfeit goods
- Elevate brand image by anti-counterfeiting and providing protection to consumers
Consumer Engagement – Interact with Consumers
- Provide trusted information like end-to-end traceability information to consumers in real-time
- Enhance consumer journey by directing consumers to brand’s media engagement channel
- Capture data for big data analytics to better understand consumer behavior and gain insights for strategic marketing or loyalty campaign
Channel Management – Combat Product Diversion and Parallel Products
- Track distribution channel and identify suspicious supplies by obtaining analytics data from consumers’ scans, e.g. time of scanning, scanning device, device platform, scanning location
- Get alerted when product is scanned and detected out of the region, or when clusters of counterfeit scans are reported
- Build trust among partners and consumers
How it works
“I was once notified of the production of fake Hang Heung mooncakes at a factory in…