REAL Visibility Solution

Protect your brand and build consumer trust

Today' s consumers increasingly concern product authenticity and demand total visibility of product information from the very beginning of the source to the latest store condition.  GS1 Hong Kong launched the REAL Visibility solution, allowing consumers to easily verify product authenticity by a simple mobile scan and to access up to the minute product information.  On the other hand, brand owners can increase consumer trust on its products as well as engaging and understanding better their customer preferences.

REAL Visibility is developed from using several state-of-the-art solutions: REAL Barcode, a patented product authentication technology; ezTRACK™, a global traceability platform; and ezSIGHT, an intelligence product and consumer analytics and insight solution.

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THE NEXT GENERATION OF PRODUCT AUTHENTICATION, TRACEABILITY AND CONSUMER INSIGHTS

Empower Consumers with Instant Product Authentication & Traceability

 

• Patented anti-forgery micro printing technology
• Forgery copy can be easily detected by the
REAL Barcode mobile app

Immediate results from REAL Barcode scanning help verify whether the product is real or counterfeit 

 

Trace product origin & obtain trusted information 

 

Save consumers from potential harm 

 


Empower Brand Owners with Real-time Visibility on Scan Activities

 

Interact with consumers by providing trusted information in real-time 

 

Get alerted and obtain location & identity of counterfeit goods 

 

Track distribution channels & identify suspicious suppliers 

 

Save business from facing lawsuits, brand erosion & loss of revenue 

 

Capture data for big data analytics to understand consumer behavior & gain insights 

 
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UNPRECEDENTED VISIBILITY & INTEGRATED CONSUMER ENGAGEMENT
STARTS WITH A SIMPLE SCAN


 

 

Anti-Counterfeiting
Gain consumer trustand detect fake items instantly
 

 

Consumer Engagement
Provide trusted product information and
direct consumersto an owned-media engagement channel
 


 
 
 

End-to-End Traceability
Monitor and track products at real-time
from the origin to the point of sale

 

Actionable Insights
Gain insights on consumer behaviour and createfuture touch point

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