香港貨品編碼協會高峰會 2025

活動詳情:
日期: 2025年10月28日 (週二)
時間:上午9:00至 下午6:00
地點:香港灣仔會議展覽中心2樓全層S200系列會議室
語言:英語 (下午部分分組論壇以廣東話進行)
形式: 實體活動
活動參加者:與600+ 來自不同行業的高級管理層、企業家、中小企和決策者等建立網絡聯繫,行業包括零售消費品、銀行與金融、食品和餐飲、物流、 信息科技、電子商貿、 醫療保健等
香港貨品編碼協會高峰會旨在透過推動數位化提升香港企業的競爭力,已成為最大的B2B平台之一,為企業提供網路、交流知識、協作以實現充滿活力的數位經濟和永續發展。

活動亮點
早前舉行的GS1 HK Summit匯聚了600位企業高管、決策者、行業專家,共同探討影響企業營商的STAR - 可持續發展(Sustainability)、轉型(Transformation)、人工智能(AI)及韌性(Resilience),全面幫企業提升競爭力。 主禮嘉賓香港特別行政區政府運輸及物流局局長陳美寶女士,太平紳士、 GS1 HK主席伍俊達先生隨後聯同中聯辦經濟部副部長兼貿易處負責人周強先生、立法會議員易志明議員, GBS, JP、GS1 HK總裁林潔貽女士, MH, JP, FCILT主持開幕典禮。
『環境、社會及管治(ESG)』的步伐令人振奮,企業正採取措施保護我們的地球,並在其業務上承擔更多社會責任,讓世界變得更綠色化及更公平。政府亦正通過『港口社區系統(PCS)』推動人工智能在物流領域的應用,該系統將於2026年初供行業使用。
- 主禮嘉賓 - 香港特別行政區政府 運輸及物流局局長陳美寶女士,太平紳士
銷往歐盟的產品未來需具備數字產品護照,向消費者展示產品的整個生命周期:來源、成分、可持續性與是否可回收。符合GS1標準的QR碼載有產品識別碼如條碼 (GTIN)、全球位置編碼(GLN)等,可即時獲取已驗證的數據,幫助企業符合監管要求,並建立消費者信任。
- GS1 HK主席伍俊達先生

IKEA North Asia為高峰會的主題演講嘉賓,分享推動數碼轉型策略要訣。此外,還有德勤中國與利洋針織(香港)、金山科技工業及GS1總部探討符合歐盟未來產品需具備數字產品護照(Digital Product Passport)的關鍵。
高峰會上還揭示了亞洲、大灣區及香港的消費者趨勢、企業如何善用AI提升營運效率、善用Agentic AI要訣、「走出去」營銷策略、供應鏈可持續發展、 逆境求勝之道等。
來自大家樂集團、香港大昌華嘉、FoodTech AI、Geek+、物流及供應鏈多元技術研發中心、HKTVmall、HULA、京東國際、捷成集團、Lazada Group、LocoBike、日本命力、摩米士科技(香港)、大埔振興、東亞銀行、天貓國際、建華集團、YouGov等的專家於高峰會上分享真知灼見。
行業專家均表示AI不是取代人類,反而企業要善用AI去改善業務營運效率。此外,還有很多行業都需要提供人性化服務,這是亦不是AI能取代的。
AI的潛力在於所使用的數據可靠度。要避免『垃圾進,垃圾出』,企業必須優先使用具結構、可驗證且可信的數據。數據與 AI 技術不可分割,對兩者的有效管理是發揮所有潛能與推動實質商業價值的關鍵。
- 香港貨品編碼協會總裁 林潔貽
數碼轉型獎頒獎典禮
Digital Transformation Awards(數碼轉型獎)旨在表揚成功推行數碼改革及轉型的企業,肯定他們在推動科技創新、提升業務效率和業務增長方面所作出的頁獻和成就。

香港貨品編碼協會高峰會 2025 主題
Next Generation Sustainability
Digital Transformation
Next Generation AI Commerce
Turning Crisis into Opportunities
09:15 – 09:20
Welcome Remarks
- Mr Roy Ng, Chairman, GS1 Hong Kong Board
09:20 – 09:25
Opening Address by Guest of Honor
- Ms Mable Chan, JP, Secretary for Transport and Logistics, HKSAR
09:40 – 10:05
Keynote Session
- Mr Elliot Lee, Managing Director, IKEA North Asia
10:05 – 10:50
Plenary 1 - Sustainability Panel: Paving the Way for Digital Product Passport
Moderator: Mr Andy Law, Partner, Sustainability, Deloitte China
Panelist
- Mr Roger Chan, Chief Operating Officer and Chief Technology Officer, Cobalt Fashion (Hong Kong) Limited
- Dr Edmund Lee, General Manager & Head of Group ESG Initiatives, Gold Peak Technology Group
- Ms Francesca Poggiali, Vice President, Global Public Policy, GS1
10:50 – 11:15
Coffee Break
11:15 – 11:35
Asia Consumer Sentiments and Retail Trends
- Mr Philippe Chan, General Manager, YouGov Hong Kong & China
11:15 – 11:35
Plenary 2 - Thought Leadership Sharing: Global Trend & Regional Trend GBA & HK Consumer Survey and CEO Pulse findings
The plenary will reveal the evolving sentiments of 1,500 consumers in HK & GBA toward AI-powered retail, their spending priorities, expectations on shopping experience and green practices in the next 12 months.
- Ms Anna Lin, MH, JP, FCILT, FHKIM, Chief Executive, GS1 Hong Kong
- Mr Anson Bailey, Head of Consumer & Retail, ASPAC, KPMG China
11:35 – 12:20
Plenary 3 - CEO Panel: “AI in Action for Next Generation Commerce”
The plenary will explore industry trends in business transformation and sustainability agenda, emphasizing the value of collaboration and adaptability alongside AI-driven solutions.
Moderator: Mr. Anson Bailey, Head of Consumer & Retail, Asia Pacific, KPMG China
Panelist:
Mr Edward Chau, Global Head of Business, Cloudpick Smart Technology
Mr Andrew Massey, Founder – Creative Machines (ex-Head of Technology Innovation, Asia Pacific – CHANEL)
Ms Anna Lin, MH, JP, FCILT, FHKIM, Chief Executive, GS1 Hong Kong
Ms Sarah Fung, Founder & CEO, HULA
Mr Matthew Ng, Vice President of Growth, LocoBike
12:20 – 14:00
Executive Luncheon (by invitation only)
14:00 – 14:45
Plenary 4 - Digital Transformation Panel: The Rise of Agentic AI: Autonomy, Ethics, and the Future of Intelligence (powered by Data & AI Literacy Association)
Agentic AI is no longer a distant concept—it’s rapidly becoming a strategic force across supply chains, retail, and manufacturing. This panel explores how autonomous AI systems are shifting from passive tools to proactive decision-makers, capable of driving operations, optimizing logistics, and adapting in real time. Featuring insights from CIOs, COOs, AI and Data Science leaders, we’ll unpack the ethical, operational, and competitive implications of agentic intelligence. What does autonomy mean for trust, control, and accountability? And how can businesses harness this new class of AI to lead with agility and foresight? Join us for a dynamic conversation on the future of intelligence—and the future of leadership.
Moderator: Dr. Toa Charm, President, Hong Kong IoT Industry Advisory Council, GS1 HK; Founding Chairman, Data & AI Literacy Association
Panelists:
Mr Samuel Hui, Chief Operating Officer, HKBN Enterprise Solutions
Mr Sean Tan, IT Director, Jebsen and Company Limited
Mr Sam Lim, Regional Chief Information Technology Officer, Greater China, Prudential plc
Mr Edward Wu, Head of Data Science & Governance Department, The Bank of East Asia,
Track C: Next Gen “Going Out” Sales Strategy “走出去”營銷新策略 x GS1 HK買家採購會 (session conducted in Chinese/ 以粵語或普通話進行)
14:00- 14:15: 放眼全球 出海啓航
- Mr Lincoln Chan, Chief Membership Officer, GS1 HK
14:15-14:30: HKTV Mall Sharing
詳解HKTVmall數碼零售發展新趨勢,分享成功案例及行銷策略,助你精準觸達目標消費者。
- 陳樂儀小姐,Assistant Manager Business Development, HKTVMall.
14:30-14:45: Centric Software Sharing
推動零售業數位轉型:人工智慧如何賦能香港零售商優化需求預測、定價和庫存策略
- Mr Nick Wei, Senior Sales Director, Centric Software
14:45 – 15:15
Digital Transformation Awards Presentation Ceremony
Track C:
14:45- 15:00: TMall Sharing
通往中國消費市場的黃金橋樑:天貓國際如何賦能港澳及東南亞品牌把握數位化進口新機遇
- Ms Emma Chen, Director of Business Development for Hong Kong, Macau, Taiwan and Southeast Asia, Tmall Global
15:00-15:15: Lazada Group Sharing
解析東南亞新市場:透過Lazada生態系統,破解香港品牌跨境銷售的關鍵密碼
- Mr Terry Lau, 跨境招商經理 , Lazada Group
15:15 - 15:35
Coffee Break
Track A:
Next Gen Digital Transformation
15:35 - 16:00: HKT Sharing
Transforming Call Centers: AI-Powered Customer Service in the Digital Era
- Ms. Catherine Chung, Senior Vice President, SME Market, Commercial Group, HKT
16:00 - 16:20: CheckPoint Sharing
Continuous Service Approach to Managing Cyber Risks in the Era of Digital Business
- Mr Johnny Wong, Cyber Security Engineering Manager – Channel Strategy, HK and Macau, Check Point Software Technologies Ltd
16:20 - 16:40: HGC Sharing
HGC Secured Broadband 2.0
- Mr Alex Chan, Vice President - Enterprise Business, HGC Global Communications Limited
Track B:
Next Gen Sustainable Supply Chain
15:35 - 16:00: The Application of Port Community System in the Logistics Industry
- Ir Dr Venus Lun, Special Projects Director Logistics & Supply Chain Multitech R&D Centre (LSCM)
16:00 - 16:20: Buyer and Supplier Collaboration for Sustainable Supply Chain
Moderator: Ms Heidi Ho, Principal Consultant, GS1 Hong Kong
Panelists:
- Ms Zoe Hau, Corporate Director, Cafe de Coral Holdings Limited
- Mr Billy Yeung, Senior Director, Supply Chain Management, HK, Macau, & Mainland China, DKSH Hong Kong
- Mr Pius Chan,Executive Director, Tai Po Chun Hing Ltd.
16:20 - 16:40: Scalable. Flexible. Sustainable - The New Era of Supply Chains
- Mr Billy Siu, VP of Sales – Hong Kong & Taiwan, Geek+
Track C:
15:15-15:30: JD Sharing
介紹京東全渠道供應鏈如何為零售夥伴打造最高效的全球策略
- Mr Davy Huang, Team Lead of Brand Partnership (Shenzhen), JD Cross-border, JD Worldwide
15:30-17:30: Buyer Connect - 買家採購會
16:45 – 17:30
Closing Plenary: Chairman Club – “逆境求勝 · 變革突圍”
(Session will be conducted in Cantonese)
Moderator: Mr Roy Ng, Chairman, GS1 Hong Kong Board
Panelists:
Mr Edmund Chan, Founder, FoodTech AI
Ms Ophelia Lin, Managing Director, Meiriki Japan Co., Limited.
Dr Alex Chung, Chief Operating Officer, Momax Technology (HK) Ltd.
Mr Roy Wong, Deputy Chief Executive Officer (Retail), Uni-China Group
17:30 – 17:40
Lucky Draw & End of Programme
