Digital services

Facilitating omni-channel retailing and marketing in the digital era

GS1 barcode is one of most prevailing standards to uniquely identify products worldwide. Not only does it help to facilitate retail checkout automation and B2B physical trade, it also plays an active role in omni-channel retailing. The GS1 barcode serves as an effective conduit between bricks and clicks by seamlessly connecting online and offline channels. An increasing number of eCommerce conglomerates such as Google, Amazon, eBay and Alibaba Tmall.com are demanding GS1 barcode numbers to enhance search results, product identification and big data analytics.

In response to this trend, GS1 Hong Kong offers a variety of digital services to enable enterprises to capture business opportunities effectively in the digital era.

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