Infinite Opportunities with a Scan
No matter at physical stores or e-shops, consumers often search for more product information from various channels before making a purchase decision. To tap into consumers’ “search before purchase” trend, brands shall ensure that consumers can find comprehensive and trusted product information faster & easier.
One of the ways include applying Smart Barcodes that enables consumers to search and buy products online simply by scanning product barcodes.
GS1’s 2D barcodes such as QR codes can help brands to further enhance consumers’ experience by showing diverse product information with a single QR code. Learn more Learn more
GS1 HK’s “1QR” product information platform comprises diverse information such as product specifications, incentives, certificates, track-and-trace*, authentication*, bringing a one-stop “scan & search” experience to consumers. It also enables brands to tap into big business opportunities of QR codes!
*Traceability, authentication information will soon be available on the platform with extra cost required
Related Industry
Solution
Lifting Product Credibility, Safety, Authenticity with Product Identification + Traceability + Authentication
“1QR” is built based on GS1’s Digital Link Standard, with product GTIN (i.e. barcode) for product identification integrated into the URL encoded in QR codes. As the platform is only available for GS1 HK members, this ensures that all products on “1QR” platform can be uniquely identified with “HK product IDs” (i.e. barcodes starting with prefix “489”, meaning that the product is operated by a HK registered company). Together with traceability & authentication information listed on the platform, it can help enhancing product credibility, safety and authenticity. In addition, various stakeholders such as business partners & consumers can also obtain same information with one single barcode.
GS1HK 1QR Demo
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Benefits
Merchants: Open up Infinite Business Opportunities
Offer different sales promotions at different times
- Retailers can use the same Smart QR on the same product packaging to offer different promotions at different times and update product information, enabling consumers to scan for surprises
- Track & measure campaign performance to optimise result
Connect Offline & Online
- Bring consumers from offline to online for more product information, thus enhancing their shopping experience
- Generate organic traffic to e-shops for FREE
Unlock China Market Opportunities
- As fake products proliferate in China, ensuring product authenticity can help brands enhance their competiveness when selling in China. “1QR” enables China consumers to scan to obtain detailed product information including authentication & certifications, thereby helping brands to boost consumers’ confidence.
- HK products can also rebuild their reputation in China leveraging “HK brands, made in HK, designed in HK” strengths.
Consumers: Get All-rounded Product Information
Get all Critical Product Information with One Single Barcode
- After scanning “1QR”, consumers can get trusted product information simpler & faster from one platform, including latest discount offers, product information, track-&-trace and authentication
Buy Soundly & Use Safely
- All product information, including certificates and product authentication, are provided by a trusted source – brands, which in turn protects consumers.
- Products listed on the platform can be identified with unique “Product IDs” (i.e. barcodes starting with prefix “489”, meaning that the product is operated by a HK registered company).
Watch to know more
“GS1 HK 1QR” is a QR code comprising information such as product specifications, incentives, certificates, track-and-trace, authentication, etc. Retailers can use the same QR code on the same product packaging to offer different promotions at different times.
Success Cases
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