One Barcode. Every Channel. Seamless Shopping.
Whether you are expanding your reach on online marketplaces or managing sales at a physical store, seamless product identification is essential. By integrating genuine GS1 barcodes into your business, you lay a solid foundation to kickstart your e-commerce journey, streamline point-of-sale checkout, and eliminate inventory friction. Standardized identifiers bridge the gap between digital listings and physical storefronts, empowering you to manage inventory effortlessly, build consumer trust across every channel, and deliver a truly unified, frictionless omnichannel shopping experience that turns everyday shoppers into loyal, repeat customers.
Sell everywhere with ease—our Global Trade Item Numbers (GTIN) and barcodes are globally trusted by:
Get a Barcode
Why use GS1 barcodes
Comply with the product listing requirements of different marketplaces
Embrace OMO business model for trading globally on different emarketplaces such as including Alibaba, Amazon, eBay, Google, ParknShop, Watsons, etc.
Improve search ranking results on marketplaces, and ensure marketplaces are presenting complete and detailed information to consumers
Improve visibility on search engines with GS1 standards
Ensure Your Barcode Numbers Are Unique to Your Brand
Not all product identifiers are created equal. Purchasing barcodes from non-GS1 providers risks assigning numbers that are already in use or entirely invalid. This can result in costly disruptions, including retailer rejections or listing removals on major marketplaces.
You can easily avoid these issues by licensing GTINs directly from GS1—the only official, authorized source worldwide. With GS1, you guarantee that your product identifiers are unique, authentic, and compliant. If you are unsure whether your current barcodes are properly licensed to your brand, contact our team today for verification.
Get Started with Selling on Marketplaces
No matter you are just starting your business or you are a large international brand, GS1 standards can empower your business to trade more seamlessly, efficiently and safely in both digital and physical worlds.
Get your GS1 barcodes
You need GS1 barcodes to sell your products at major retailers and marketplaces worldwide. GS1 HK is the only authorised provider of GS1 barcodes (GTIN) in Hong Kong.
