Consumer Caring Scheme

Overview

Objectives & Principles

The Consumer Caring Scheme aims to recognize local enterprises which pursue consumer care as top priority through out their businesses. They are committed to the belief “Customer for Life”, through making continuous improvement on products, services and processes to exceed consumer expectation and nurture customer loyalty.

Application Form      Scheme Leaflet

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Consumer Centric

Foster a positive customer experience at every stage of the customer journey

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Conforming to Commitment

Demonstrate service commitment to gain consumers' confidence & trust

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Championing Quality

Enhance process, product and service quality by on-going improvement

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Caring for Staff

Provide employees a friendly and supportive working environment with trust & respect

Assessment

All participating companies have to go through the following 3 assessments which are related to the scope of the principles aforementioned.

  1. Self-Assessment
    Participating companies have to complete a self-assessment form and return to GS1 Hong Kong by deadline to reflect upon the actions/strategies implemented in the past 1 year under review. Participating companies may need to provide relevant information/document as evidence as needed.
     
  2. Interview
    During the assessment period, an interview will be arranged and conducted by the Organizer with the purpose to assess the service level of participating company at the current stage and/or any future enhancement plans.  
     
  3. Consumer Survey
    A third party appointed by GS1 Hong Kong will conduct a consumer survey during the assessment period to measure the performance of the participating company in terms of quality of consumer care it delivered.  

 

Benefits & Entitlements

Recognition

Companies awarded with “Consumer Caring Companies” will be entitled to the below:

  • “Consumer Caring Scheme” Certificate
  • “Consumer Caring Scheme” Trophy
  • One ticket to the Yearly Award Presentation Dinner / Ceremony
  • Entitled to use the “Consumer Caring” logo in marketing materials relevant to the brand/products under the awarded company for one year

Consumer caring scheme logos

Exposure Opportunities

A series of marketing promotions will be carried out to publicise the scheme and the winners to enhance public awareness and cultivate favorable perception.

  • Press release
  • Newspaper / magazine advertorial / supplement 
  • Social Media 
  • Promotional materials like leaflet / brochure 
  • GS1 HK website 
  • GS1 HK “Business Connect” magazine 
  • GS1 HK e-Newsletter & eDM
  • GS1 HK BARzaar (e-advertisement)

Application

Timeline
Consumer Caring Scheme timeline

Eligibility

GS1 Hong Kong members with business operation for at least 1 year

Application Method

Complete and send your application form with a copy of Business Registration and your company logo in high resolution to consumercaring@gs1hk.org

Application Fee & Payment Method

  • Application fee is HK$7,500 (Early-bird at HK$6,800 by 31-Aug-2020)
  • Fee should be settled by a crossed check payable to ‘GS1 Hong Kong Limited’ in 14 days after submission of the application form.
  • Please write your company name, contact person and contact no. on the back of the check and post to GS1 Hong Kong office. (22/F. OTB Building, 160 Gloucester Road, Wanchai, Hong Kong)
  • All fees are non-refundable and non-transferable.

Apply Now
 

Event Details

2020
Full day
22/F, OTB Building, 160 Gloucester Road, Wanchai, Hong Kong
English & Chinese
Member Price:
HK$7,500
Non Member Price:
HK$7,500

Contact Us

+852 2863 9710 | consumercaring@gs1hk.org

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