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Consumer Caring Scheme


Objectives & Principles

The Consumer Caring Scheme aims to recognize local enterprises which pursue consumer care as top priority through out their businesses. They are committed to the belief “Customer for Life”, through making continuous improvement on products, services and processes to exceed consumer expectation and nurture customer loyalty.

Application Form      Scheme Leaflet

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Consumer Centric

Foster a positive customer experience at every stage of the customer journey

Conforming to Commitment

Demonstrate service commitment to gain consumers' confidence & trust

Strive for Quality

Enhance process, product and service quality by on-going improvement

Caring for Staff

Provide employees a friendly and supportive working environment with trust & respect


All participating companies have to go through the following 3 assessments which are related to the scope of the principles aforementioned.

  1. Self-Assessment
    Participating companies have to complete a self-assessment form and return to GS1 Hong Kong by deadline to reflect upon the actions/strategies implemented in the past 1 year under review. Participating companies may need to provide relevant information/document as evidence as needed.
  2. Interview
    During the assessment period, an interview will be arranged and conducted by the Organizer with the purpose to assess the service level of participating company at the current stage and/or any future enhancement plans.  
  3. Consumer Survey
    A third party appointed by GS1 Hong Kong will conduct a consumer survey during the assessment period to measure the performance of the participating company in terms of quality of consumer care it delivered.  

Benefits & Entitlements


Companies awarded with “Consumer Caring Companies” will be entitled to the below:

  • “Consumer Caring Scheme” Certificate
  • “Consumer Caring Scheme” Trophy
  • One ticket of the GS1 HK Yearly Award Presentation Ceremony
  • Entitled to use the “Consumer Caring” logo in marketing materials relevant to the brand/products under the awarded company for one year

Exposure Opportunities

A series of marketing promotions will be carried out to publicise the scheme and the winners to enhance public awareness and cultivate favorable perception.

  • * Exclusive Offer for Consumer Caring Scheme Plus: TV Exposure
  • Press release
  • Newspaper / magazine advertorial
  • Social Media 
  • GS1 HK website 
  • GS1 HK “Business Connect” magazine 
  • GS1 HK e-Newsletter & eDM

* Eligible for Consumer Caring Scheme Plus awardees only


Application Procedure


GS1 Hong Kong members with business operation for at least 1 year


Application Method

Please send the following documents via email:
1. A completed application form
2.A copy of Business Registration
3.Company logo in high resolution (1 x ai file and 1 x .jpg/.png file)


Application Fee

Application Renewal Application Consumer Caring Scheme Plus 2024



HK$ 54,000

(One ticket of the GS1 HK Yearly Award Presentation Ceremony included)
-All fees are non-refundable and non-transferable


Payment Method

Fee should be settled by a crossed check payable to ‘GS1 Hong KongLimited’ in 14 days after submission of the application form.
Please write your company name, contact person and contact no. onthe back of the check and post or submit in person to GS1 Hong Kong office (22/F., OTB Building, 160 Gloucester Road, Wanchai, Hong Kong).

Apply Now

Event Details

Full day
22/F, OTB Building, 160 Gloucester Road, Wanchai, Hong Kong
English & Chinese
Member Price:

Contact Us

+852 2863 9710 |