Bridges O2O shopping experience
Product barcodes have demonstrated their critical role in retail and supply chain – facilitate physical retail’s checkout process, enhance supply chain transparency & efficiency, connect online & physical commerce etc. With consumers’ growing demand for greater product information transparency, traceability & authentication in the digital era, barcodes also evolve over time. Smart Barcodes can help businesses to bridge online and offline shopping experience. Simply by scanning product barcodes, consumers can search for product information, or even buy at e-shops / e-marketplaces.
There is also a transition from 1D barcodes to 2D barcodes (i.e QR codes). 2D barcodes can hold more data than 1D barcodes while still appearing physically smaller.
GS1 is also moving toward two-dimensional (2D) barcodes. Known as “Sunrise 2027” plan, the industry has set a date to make the transition to accepting 2D barcodes at point-of-sale by 2027. By doing so, businesses no longer require multiple QR codes to provide essential information to stakeholders, and fit all purposes with ONE QR code:
To support the transition, GS1 will focus on the following 2 aspects:
- Upgrade the traditional 1D barcode to a 2D QR code, so every individual product has a URL or web address
- Enables a single code to perform multiple functions
Built based on GS1 Digital Link, GS1 HK’s 2D QR code works the same way a web address (URL), which enables consumers/ business partners to be directed to all types of digital information after scanning the data carrier.
GS1’s QR code can hold a significant amount of information, empowering consumers to scan a single barcode to access a diverse product information, including product specifications, ingredients, instructions, loyalty programme, offers, certificates etc. Stakeholders (e.g., consumers / business partners) can scan the same QR code to obtain varied product information.
Industries have also accelerated their transition to 2D barcodes. They can now use the same global standard to fulfill the needs of supply chain & consumers:
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