Message from Chief Executive


CEO-Anna Lin

As the local chapter of a not-for-profit, industry-led global supply chain standards organisation, GS1 Hong Kong is dedicated to helping our business community thrive and compete effectively in the global marketplace. We achieve this by fostering the adoption of international standards, technologies and practices that form the backbone for business efficiency, visibility and collaboration.

Since our inception in 1989, we have further extended our role to champion next generation technologies with innovative services and solutions. From barcode to B2B Electronic Data Interchange platform ezTRADE, track-and-trace platform ezTRACK, and to the latest initiatives adapting to the convergence of physical and digital worlds, we have been and will continue to be a trusted partner of the Hong Kong business community.

Despite the deteriorating business environment this year, GS1 Hong Kong remains as committed as ever to supporting our members’ journey of digital transformation. By working closely with communities of trading partners, industry organisations, government, and technology providers, we can foster a collaborative ecosystem with the vision of “Smarter Business, Better Life”. Only by collaboration will we grow stronger as one.

Anna Lin, JP, FCILT
Chief Executive
GS1 Hong Kong

Success Cases

The Technologies that Creates Your Home Sweet Home

A technology overhaul is never easy for a 3 decade-old business, it requires…

Over 85 Hong Kong Companies Armed with Barcode in the Battle Against COVID-19

The outbreak of COVID-19 in Hong Kong had triggered a wave of panic buying of masks,…

Executive Connect COVID-19 Reshapes Global Supply Chains: Enterprises Should Master “3 High, 3 Low” to Stay Afloat

COVID-19 pandemic and the associated lockdowns in many countries have created…


"GS1 Standards enable us to improve operation efficiency and support data…

Cafe Deco Group

"With foresight, the Group has recognised the imperative of strengthening the…

Hang Cheong Loong

“Through GS1 HK's REAL Visibility solution, our customers can buy a variety of…

E.P.S.A. Corporation Limited

"Having the support of GS1 barcode, we are more confident to expand our global…