The transport and logistics industry provides critical links in the global economy, connecting the supply chains of countless stakeholders in a wide range of industries. 

Now, the growth in omnichannel retailing has changed the traditional supply chain – by offering more products through more channels – which added greater complexity to the process. 

So how can today’s supply chain evolve and improve? It can by becoming more agile, so products can move from one destination to another more quickly and efficiently, and by becoming more flexible so that retail and brand owners can find effective ways to deal with returns without risking customer loyalty and ultimately lost sales. 

Having 100% supply chain visibility and knowledge of where goods are at any given time, from source to point-of-sale to returns, guarantees better fulfilment of consumer service expectations.

GS1 standards and solutions play a pivotal role here to facilitate interoperability between systems and processes for enhanced supply chain visibility, security and sustainability, allowing products, services, and information to move efficiently and securely for the benefit of businesses




The main GS1 Keys that helps optimise supply chain management are:

  • GLN (Global Location Number): enables the unique and unambiguous identification of any type of location used in business processes, and improves the efficiency of communication between trading partners.
  • SSCC (Serial Shipping Container Code): provides a key to identify individual logistics units, i.e. pallets, trucks, parcels etc. 
  • GRAI (Global Returnable Asset Identifier): suitable for the management of reusable transport items, transport equipment, and tools and can identify these returnable assets by type.
  • GIAI (Global Individual Asset Identifier): use on any asset to uniquely identify and manage that asset. This could be a piece of vehicle, transport equipment, or spare part, as just a few examples.
  • GDS (Global Data Standards): A common consistent language to identify, capture and share supply chain data – ensuring important information is accessible, accurate and easy to understand. 

Through a powerful Electronic Product Code Information Services (EPCIS), we developed a globalised track-and-trace platform for all the supply chain stakeholders: 

ezTRACK™: An end-to-end cloud-based traceability platform that allows enterprises to uniquely identify, capture, and share real-time data about movement of a particular product from source to destination, providing visibility of information along supply chain. *(Asia Pacific Economic Cooperation (APEC) Ministers have recognised that Global Data Standards (GDS) can enhance supply chain connectivity performance.) 


Our Solutions


GS1 Hong Kong is working to achieve fully accurate, real-time visibility throughout the supply chain, from source to consumer, no matter what the mode of transport. 

4 key business processes are highlighted:

  • Asset Management
  • Transport Management
  • Warehouse Management
  • Delivery Management

Powered by the EPCIS-based platform ezTRACK™, an array of solutions is developed: 

a) Smart Traceability – Built on EPCIS, it helps businesses to address the demand for end-to-end traceability and build trust among supply chain stakeholders. 

b) Cold Chain Management – A real-time temperature and humidity monitoring solution which transforms data into powerful information and insights.

c) REAL Visibility – Empower owners and consumers with instant product authentication and traceability. 

d) Smart Operations – Transforming business with automated data capturing and real-time actionable insights throughout the entire operation flow.


Advocacy and Events


GS1 Hong Kong helps the logistics industry to foster global supply chain visibility through the provision of global standards and a range of inter-governmental and cross-industry efforts.

Pallet Standardisation and Pooling in the Greater Bay Area

Working with ECR Hong Kong, we advocate standardisation of pallet and application of pallet pooling system in the Greater Bay Area.

APMEN Visualisation of Sea Freight Logistics project 

The APMEN Visualisation of Sea Freight Logistics Phase 1 project was commissioned in the Asia-Pacific, to improve the visibility, integrity and transparency of cross-border trade in the region by automating the exchange of sea freight data between APMEN members and using GS1 standards. 

GS1 Hong Kong had contributed to the development of comprehensive GS1 Global Data Standards to support the exchange of critical Sea Freight data between ports and other key stakeholders including freight forwarder, cargo owners, transport and logistics providers and Government agencies. 

APEC GDS (Global Data Standards) Implementation Project and Guideline

GS1 Hong Kong collaborated with various APEC economies and was appointed manager of some GDS projects since 2015, using GS1 HK’s visibility platform ezTRACK (an EPCIS standard-based, globalised track-and-trace platform)

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