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GS1 Global Data Model

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The GS1 Global Data Model helps you leverage your product content for a seamless shopping experience across every channel.

By simplifying and harmonising the exchange of product data around the world, the GS1 Global Data Model increases operational efficiency for brand owners and retailers and improves data accuracy and completeness for consumers.

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Everyone needs better product data

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Global data model

The complexity of product data exchange today is a liability for brands and retailers.

The high level of incomplete or inaccurate product information is eroding consumer trust.

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One product. One experience. Every channel.

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GS1 Global data model

The GS1 Global Data Model simplifies and clarifies data requirements to enable faster, cheaper and more accurate data creation and exchange.

More reliable and complete product information will improve the omnichannel consumer experience.

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Getting prepared

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GS1 Global Data Model

All businesses will need to invest in the right people, processes and technology.

Pilots by industry leaders showed clear benefits to data quality and operational efficiency.

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"With foresight, the Group has recognised the imperative of strengthening the…

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“Through GS1 HK's REAL Visibility solution, our customers can buy a variety of…

E.P.S.A. Corporation Limited

"Having the support of GS1 barcode, we are more confident to expand our global…


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