Retail & Consumer Packaged Goods (CPG)

To help industry meet the challenges of omni-channel commerce and satisfy the expectations of consumers both in physical and online worlds with unique product identification standards.

Identify products with one “beep”

The retail landscape is always changing and challenging – rapid growth of e-commerce, changing consumer behaviour, ever greater competition, higher consumer expectation of product information and buying experience etc. To win and maintain business, retailers must create a seamless consumer experience online and offline.

Standards

Retailers can comply with product listing requirements on traditional retail outlets with barcodes as product identifier. Barcodes enable the unique identification and smooth exchange of products and information – from source to consumers. GS1 Standard speeds up store checkout and facilitates store operations, delivery and inventory management to fulfill consumers’ expectation and omni-channel retail for businesses.

GTIN (Global Trade Item Number)

Sell online
Major online e-commerce platforms use GS1 Standards as the foundation of identifying goods online. e-Commerce platforms like Amazon, eBay, Alibaba, Google, Tmall etc require merchants to use GTIN as product identifier for better product catalogue management, so consumers can search, find, compare and buy the products.
Ensure data quality
Data quality is a key to build a successful omni-channel experience. With unique product identifiers like GTIN, accurate, complete and consistent product information can be provided to consumers across all channels.
2D Barcodes
Built based on GS1 Digital Link, GS1 HK’s 2D QR code works the same way a web address (URL), which enables consumers/ business partners to be directed to all types of digital information after scanning the data carrier.

GLN, SSCC – Identify trading items and logistics units
Brand owners, logistics distribution service provider, retailers, e-tailers can identify the trading items and logistics unit with GS1 standards (GTIN, GLN, SSCC) accurately for track and trace across supply chain and to boost operational efficiency.

EPC/ RFID Standards – Enhance inventory management and consumer experience
The Electronic Product Code™ (EPC) is syntax for unique identifiers assigned to physical objects, unit loads, locations in business operations. When unique EPCs are encoded onto individual RFID tags, retailers can enhance their inventory management and consumer journey analytics to fulfil a solid omni-channel strategy and gain consumer insights with data analytics.

GS1 HK can provide suppliers with a list of ILT (item-level tagging) certified vendors to source RFID tags, readers and other related solutions.

Start now to grow your business Beyond a Barcode

Solutions

GS1 HK solutions and services unleash the power of omni-channel retail by seamlessly connecting online and offline experience, driving customer satisfaction across various channels.

Global eMarketplaces

Capitalise on the growing e-commerce trend and start your e-commerce business on Amazon, eBay, and Google effortlessly.

2D Barcodes

Built based on GS1 Digital Link, GS1 HK’s 2D QR code works the same way a web address (URL), which enables consumers/ business partners to be directed to all types of digital information after scanning the data carrier.

Verified by GS1

A global solution that will enable GS1 members to verify the identity of a product by querying the GS1 Registry Platform, which builds trust between retailers, brand owners and consumers.

ezTRADE

EDI-based B2B e-commerce platform that facilitates paperless trading and the exchange of electronic orders, invoices and shipment notices among trading parties, enabling enterprises to achieve greater efficiency..

ESG

Empower businesses with sustainable solutions, enabling them to reduce environmental impact, optimize resource utilisation, and enhance social responsibility.

ezTRACK

A highly reliable solution that can effectively track and trace the flow of goods and product information from point of manufacture to point of sale through a robust Electronic Product Code (EPC) standard-based platform.

REAL Visibility

Protect your brand against counterfeits with patented anti-forgery micro printing technology, build trust among partners and consumers.

Advocacy and Events

We are dedicated to help the industry to meet the challenges of omni-channel retail by bridging online and offline with standards, and to enhance consumer experience throughout their shopping journey through a range of initiatives:

Efficient Consumer Response Hong Kong (ECR HK)
ECR Hong Kong is a member of ECR Asia set up by GS1 Hong Kong in 1996. It is a joint industry forum comprising members from local retailers, distributors, traders, manufacturers and supporting organisations aimed at facilitating the development and adoption of global ECR concepts in Hong Kong

SMEs Advisory Board
Set up by GS1 Hong Kong in 1999, the SMEs Advisory Board is comprised of SMEs from sectors like retail, food & food services etc, aiming to foster SMEs harness technology and innovation, facilitate the development of SMEs and drive the adoption of e-commerce to enhance their competiveness.

Quality Food Scheme
GS1 Hong Kong has been committed to promoting the practicality of enterprises in food traceability and has been organising the "Quality Food Scheme" annually since 2015. Local enterprises that have performed well in food safety have been recognised, and these awarded enterprises have met the requirements of food trasystem technologies, and ceability by effectively adopting international standards and food management monitoring providing high-quality and safe food to consumers.

GS1 HK Summit
One of the largest industry event of the year gathering over 500 delegates and industry practitioners to share their collective wisdom on digital transformation via the integration of smart technologies, innovation and new business models that create an enhanced consumer journey and strengthen business connectivity.

CEO Pulse Survey Report
Partnering annually with KPMG China and YouGov, the survey report provides an overview on Hong Kong CEOs and consumers’ views on digitalisation and various omni-channel retail trends. Click here to view smart retail insights. (link to CEO Pulse)
Made Recommendations to Support SMEs in Digital Transformation

GS1 HK made recommendations to support SMEs in embracing e-commerce and digital transformation in various response papers submitted to the Government.

Click here to view our recommendations.

Our Smart Professional Services and Trainings

Seminars
GS1 Hong Kong partners with major e-commerce and digital leaders to organise e-commerce seminars, which serves as a platform for industry practitioners to exchange insights on latest retail trends, e-commerce and cross-border trade.

Training
GS1 HK offers a variety of flexible learning options to empower business with knowledge to take up the new retail and omni-channel challenges efficiently, and enhance competitive edge in today’s digital era.

Smart Retail Supply Chain & Big Data Analytics
GS1 HK offers CPFA Certified Citizen Data Scientist Course to help retail supply chains harness the power of big data and have competitive advantage by becoming more responsive, demand-driven and customer centric.

Please visit here for more details, or join our course.