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如有查詢,請電郵 或致電2863 9716 聯絡劉小姐。

為迎戰新零售時代,傳統零售商都紛紛開拓電商領域,在網上平台展開銷售。商家想成功跑出,需考慮3大要素包括網上廣告、銷售渠道及跨境物流。有見及此,香港貨品編碼協會(GS1 HK) 將聯同UDomain、Mini Home及AFL Logistics,合辦零售業電商策略講座,詳細探討如何善用GS1產品條碼 (GTIN) ,以Google 廣告拓展業務至全球市場。有關專家更會在場分享Google 廣告內容制定策略、跨境物流解決方案及介紹一站式跨境電商平台以擴闊銷售渠道。

(由GS1 HK代表主講)

- Google 購物廣告的先要條件:GS1產品條碼 (GTIN)
- 如何善用GS1智慧搜尋標準 提高搜尋引擎排名
- 介紹一站式跨境電商平台「信心港商城」進駐京東全球購及蘇寧國際
- 介紹及示範利用Smart Kiosk 獲取大數據
- 最新產品防偽方案 - REAL Visibility


如何善用政府中小企資助及GS1產品條碼 (GTIN) ,以Google 廣告拓展業務至全球市場

- Google 廣告內容制定策略, 專家建議及具體方案
- Google 關鍵字廣告的盲點
- 中小企業市場推廣基金之範圍及使用
- 推廣基金申請成功及失敗的案例分享


(由ALF Logistics, Chief Executive Officer – Mr. Danny Yu主講)

- 介紹企業跨境電商進 /出中國一站式解決方案
- 企業如何通過中國跨境保稅區快速交付包裹


嶄新 O2O 電子營銷及多媒體廣告宣傳平台
(由Mini Home (getso) 代表主講)

- 如何有效接觸大灣區超過7000萬潛在客戶
- 介紹一系列中國內地宣傳活動,讓品牌獲得最大曝光率

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