In the era of “Search”, everything can be reached through the internet. Merchants can generate online and offline business opportunities easily, however, the traditional retailers in Hong Kong do not know much about Online to Offline (O2O) Marketing. How do online and offline elements interplay to create new opportunities?

Consumers tend to search for product information, product reviews and make price comparison on the internet before purchase. Therefore, integrating SEM x SEO x ZMOT digital marketing strategy can definitely increase purchase intention of target customers and generate business opportunities.
 

GS1 HK, YouFind and ReTAAS are going to co-organize a half-day “Searching Business Opportunities from Online to Offline” Seminar which aims to analyze the online and offline marketing environment of search engine, share on SEM x SEO integrated marketing strategy, introduce Retail Technology Adoption Assistance Scheme and the role of GTIN in improving search engine ranking in the e-commerce world.
 

Want to triumph in e-Commerce? Register now!