GS1 HK Food Safety Forum 2025

Anna has more than 30 years of CEO experience in steering the strategic direction of the organisation, spearheading major strategic innovative initiatives that have revolutionized the way companies do business locally and globally, helping HK business community thrive.

She has led GS1 Hong Kong to establish platforms, ecosystems and programmes that have driven industry adoption of global supply chain standards, practices and technologies for enhanced business efficiency, digital commerce and IoT development across industries. 

Ms Lin has been appointed by the Government of the HKSAR as Justice of the Peace (JP) in 2012 and awarded the Medal of Honour (MH) in 2023. She also attained Chartered Fellow (FCILT) granted by The Chartered Institute of Logistics and Transport in 2018, recognising her achievement and contribution to the industries in Hong Kong. In fostering a collaborative ecosystem, Ms Lin holds a number of appointments in both government and local industry organizations as well as regional organisations, including: 

Local:

• Non-official Member of Digital Economy Development Committee, HKSAR;
• Vice-chairman of Subcommittee on Infrastructure and Promotion, Hong Kong Logistics Development Council, HKSAR;
• Chairperson of Advisory Group of Digital Transformation Support Pilot Programme, Cyperport;
• Chairman of Asian Institute of Supply Chains & Logistics Advisory Committee, The Chinese University of Hong Kong;
• Member of HKTDC Logistics Services Advisory Committee;
• Member of Management Advisory Board, OpenCertHub;
• Advisor of Hong Kong-ASEAN Economic Cooperation Foundation; 

Global / Regional:

• Member of the GS1 Global CEO Advisory Council;
• Director of Board of Pacific Basin Economic Council (PBEC);
• APEC Business Advisory Council Hong Kong representative for APEC Policy Partnership on Food 
  Security;
• Member of Advisory Board of School of Business, University of Birmingham;
• Director of Board of Hong Kong Foundation, University of Birmingham.

Ms Lin is a native of Hong Kong. She holds an MBA in Strategic Management from the University of 
Birmingham United Kingdom.

Mr. Gordon Chan Deputy General Manager, Food Manufacturing & Processing,

Consumer Division – Dah Chong Hong Food International Holdings Limited

Vice-Chairman of GS1 HK – HK Food & Beverage Industry Advisory Board

Gordon obtained a master degree of Business Administration at The Hong Kong Polytechnic University and attended MBA Finance & Marketing program at INSEAD University, Singapore. After he took the Certificate of Internal Change Agent program at The Poon Kam Kai Institute of Mgt., HKU, he started to act as internal change agent in different companies.

He worked in different hands-on positions as internal trainer, operator, sales head, business development and company general management in F&B companies in Greater China region for more than 20 years. He is a strong team leader that work with different teams and lead changes with positive results.

From 2019, he led International Gourmet Foods Limited to migrate from traditional B2B business model into a combination of B2B, B2C and online business unit.

• Global Traceability Trainer, GS1 Global
• Principal Consultant, GS1 Hong Kong
• Certified ESG Planner, CEP™
• Certified Agile Leader
• Project Management Professional, PMP®
• SCOR® Trainer and Certified Lean (Service) Professional
• Seasoned trainer in supply chain and traceability with 24+ years experience in leading regional 
  supply chain function for FMCG and MNC Food corporations
• Accredited Auditor, clients include General Mills, Lam Soon, AEON, Maxim’s, Swire Coca-Cola, etc.
• Member of Centre of Food Safety’s Trade Consultation Group, International Food Safety Association, Hong Kong Food Council, Hong Kong Logistics Association,
• Chartered of Transport and Logistics, and iProA
• Supply Chain Qualifications:  MSc in Industrial Logistics, SCOR-Professional, Certificate of Supply Chain Professional, Global Traceability Auditor and Trainer,
• Certificate in MIT’s AI and Digital Transformation in Supply Chain
• Project Management:  PMP, Certified Agile Leader
• Others:  Registered Lean Leader, Design Thinking Certification, Certified ESG Planner

Cosmo Lo is the Senior Corporate Affairs Manager at Lee Kum Kee Sauce, a globally renowned sauces and condiments brand. He has extensive experience in integrating sustainability strategies in corporate strategies and public policies.  

Throughout his career, he has worked with stakeholders on sustainability projects across various industries, including fast-moving consumer goods, retailers, conglomerates, government agencies, aviation, real estate, and non-governmental organisations.  

Tracy CUI is the Director of Public Affairs &Communications in Loscam Greater China, overseeing company’s media relations, public affairs, marketing, and Sustainability. She joins the Loscam Group in 2014. Prior to this , she was the Manager of the Business development Department at China Merchants Group, responsible for strategic planning and business analysis for different business units.

Tracy CUI obtained her master’s degree (Master of Public Policy) from University of Chicago and Bachelor’s degree in Diplomacy and English from Beijing Foreign Studies University.  

Tracy is currently the Group Leader of Law and Policy Research Working Committee in ECR China. 

Maxim’s Caterers Ltd.,  

General Manager, Supply Chain and Quality Assurance (HK & China)

Wuyi University, Guest Professor

China Coffee National Standard (GB) Approval Committee member 

Roland was born and raised in Hong Kong, he has numerous working experiences in various industries, including retail management, supply chain management, IT and manufacturing operations, etc. He served as the guest professor of Jiangnan University, School of Food Science and Technology in 2020 - 2023.

Before joining Maxim’s Group, Roland was the Senior Consultant in McKinsey & Co. He also served as Board member for Luckin Coffee Inc., Chairman of Governance Committee and member of Audit Committee.

In addition, Roland worked as COO of CP Supply Chain Investment for Charoen Pokphand Group for building the integrated supply chain operations with the group’s retail systems, including food & beverages stores, CVS, supermarkets, and shopping malls. He has had joint Starbucks China & Asia Pacific as senior vp, as well as in Yum! Brands China as VP.  

Ms. Veronica Sze

Director, Corporate Affairs and Sustainability

Nestlé Hong Kong Limited

Ms. Veronica Sze is the Director of Corporate Affairs and Sustainability for Nestlé Hong Kong, overseeing the company's public affairs, corporate communications, media relations, as well as Creating Shared Values (CSV) and Sustainability for all business units.  She joins the group in 2010.

Prior to this, she has worked at a global communications consultancy, pharmaceutical industry association, media outlet and university, which granted her extensive experiences in corporate communications, driving public affairs strategies, stakeholders’ outreach, corporate social responsibilities, as well as built relationships with professionals of various disciplines.  

Ms. Sze received a Bachelor of Arts, Master of Philosophy and two LLB degrees. She is also an accredited mediator in Hong Kong.

She is currently the Vice-Chairlady, Policy Committee of the Hong Kong Suppliers Association and Committee Members of Hong Kong Health Food Association. 

Graduated from Hong Kong Polytechnic and subsequently obtained an MBA degree in University of Nottingham UK, Simon worked in food trading and logistics industry for more than 25 years.

Before joining Million Group HK (a wholly owned subsidiary of Shanghai Bright Food Group), Simon was the Director of Kerry Logistics Food Trading unit. He also served as the General Manager of Dah Chong Hong China Food Trading.