GS1 HK Digital Coupon

Engage Consumers, Drive Spending & Optimise Promotion Effectiveness 

GS1HK Digital Coupon



Digital coupons can be an incredibly powerful tool to entice consumers to purchase a product. According to research, 60% of consumers love to receive e-coupons, and 77% of shoppers agree that discounts can influence where they shop1. Simple, traceable & measurable e-coupons can bring in new customers, retain existing customers and raise brand awareness. 

Built based on the Global Coupon Number (GCN) standard, GS1 HK Digital Coupon solution enables businesses to engage consumers in a new way, distribute e-coupons via multiple channels quickly, analyze campaign success and optimise promotion effectiveness.  Each GCN is unique that enables companies to identify information associated with the coupon, ensure the coupon is valid and prevent fraud. 

In addition, GS1 HK Digital Coupon solution can be integrated with our Smart Retail solutions, enhancing O2O interactive shopping experience and driving sales. 

  1Earning (and Destroying) Customer Loyalty: Retail CX Trends You Need to Know, InMoment, 2018 

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Create Marketing Campaigns with Traceable & Globally Recognised Digital Coupons!  


Create Immediate Promotion Campaigns Create Immediate Promotion Campaigns 

  • Easily create marketing campaigns with digital coupons, empowered by seamless in-store coupon redemption with reduced time at checkout

Save MoneySave Time & Money 

  • No printing and administrative costs are involved in processing digital coupons, and coupons are environmental friendly 

Maximize Campaign EffectivenessMaximize Campaign Effectiveness 

  • Coupons can be distributed via multiple channels including social media, messaging app, SMS, email, web, and even printed QR code
  • Expand your sales channels by leveraging our partner network for coupon distribution

Engage ConsumersEngage Consumers

  • Offer timely and targeted marketing campaigns at various digital touch points, improve consumer experience and increase loyalty

Drive Traffic from Online to OfflineDrive Traffic from Online to Offline

  • Use e-coupons to drive traffic to the store, acquire new customers and encourage more frequent purchases 

Capture Redemption Data for AnalyticsCapture Redemption Data for Analytics

  • Track campaign performance at real-time and better understand consumer purchasing pattern
  • Implement targeted marketing strategies tied to specific factors such as location, type of consumers, products and interests 

FIVE SIMPLE STEPS to Start an Effective Digital Coupon Campaign 


Step 1: Coupon CreationCoupon Creation

  • Create digital coupons easily with Global Coupon Number, claim methods, redeem locations, etc. at anytime, anywhere

Step 2: Coupon DistributionCoupon Distribution

  • Distribute coupons across multiple channels including web, email, social media, instant messaging and print

Step 3: Coupon Claim & ShareCoupon Claim & Share

  • Consumers enter email or phone no. to claim the coupon, save it to mobile wallet, or share via social media

Step 4: Coupon RedemptionCoupon Redemption

  • Consumers redeem coupons at redemption locations as indicated. Coupons will be validated by an App.

Step 5: Campaign Monitoring & ReportingCampaign Monitoring & Reporting

  • Monitor campaign status via online report through the Digital Coupon Web Portal or App, gain insight into the amount of coupon scans, downloads and redemption, etc.

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Success Cases

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