GS1 HK Digital Coupon
Engage Consumers, Drive Spending & Optimise Promotion Effectiveness
Digital coupons can be an incredibly powerful tool to entice consumers to purchase a product. According to research, 60% of consumers love to receive e-coupons, and 77% of shoppers agree that discounts can influence where they shop1. Simple, traceable & measurable e-coupons can bring in new customers, retain existing customers and raise brand awareness.
Built based on the Global Coupon Number (GCN) standard, GS1 HK Digital Coupon solution enables businesses to engage consumers in a new way, distribute e-coupons via multiple channels quickly, analyze campaign success and optimise promotion effectiveness. Each GCN is unique that enables companies to identify information associated with the coupon, ensure the coupon is valid and prevent fraud.
In addition, GS1 HK Digital Coupon solution can be integrated with our Smart Retail solutions, enhancing O2O interactive shopping experience and driving sales.
1Earning (and Destroying) Customer Loyalty: Retail CX Trends You Need to Know, InMoment, 2018
Create Marketing Campaigns with Traceable & Globally Recognised Digital Coupons!
Create Immediate Promotion Campaigns
- Easily create marketing campaigns with digital coupons, empowered by seamless in-store coupon redemption with reduced time at checkout
Save Time & Money
- No printing and administrative costs are involved in processing digital coupons, and coupons are environmental friendly
Maximize Campaign Effectiveness
- Coupons can be distributed via multiple channels including social media, messaging app, SMS, email, web, and even printed QR code
- Expand your sales channels by leveraging our partner network for coupon distribution
- Offer timely and targeted marketing campaigns at various digital touch points, improve consumer experience and increase loyalty
Drive Traffic from Online to Offline
- Use e-coupons to drive traffic to the store, acquire new customers and encourage more frequent purchases
Capture Redemption Data for Analytics
- Track campaign performance at real-time and better understand consumer purchasing pattern
- Implement targeted marketing strategies tied to specific factors such as location, type of consumers, products and interests
FIVE SIMPLE STEPS to Start an Effective Digital Coupon Campaign
- Create digital coupons easily with Global Coupon Number, claim methods, redeem locations, etc. at anytime, anywhere
- Distribute coupons across multiple channels including web, email, social media, instant messaging and print
Coupon Claim & Share
- Consumers enter email or phone no. to claim the coupon, save it to mobile wallet, or share via social media
- Consumers redeem coupons at redemption locations as indicated. Coupons will be validated by an App.
Campaign Monitoring & Reporting
- Monitor campaign status via online report through the Digital Coupon Web Portal or App, gain insight into the amount of coupon scans, downloads and redemption, etc.
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