Member price : FREE of Charge
Non member price : FREE of Charge

*The event was conducted in English

For enquiry, please contact

GS1 Hong Kong Quality Food Traceability Scheme Website:

About Food Safety Forum 2017

With the theme of “Food Brand Protection: Increase Consumer Trust” this year, the annual Forum aims to bring together the collective wisdom of over 300 industry experts and practitioners to improve food traceability practices as well as to drive effective adoption of international standards and technology for food management systems, thus building consumer trust and enhancing brand image.

The programme includes expert speakers overview of coordinated industry approach on food risk communication, insights on food fraud fighting, success case sharing on how to enhance brand protection through adoption of traceability, and other food safety technologies and practices which optimise protection of consumers and build consumer trust. The Scheme Award Presentation Ceremony will also be held to recognise enterprises which demonstrate excellence in food safety and traceability practices.





Supporting Organizations


  • Government representatives
  • Food safety management executives, food quality control/assurance professionals, food manufacturers, food sourcing and trading companies, logistics service providers, retailers, catering and hospitality
  • Industry practitioners who seek initiatives to improve their food chain efficiency and traceability




Registration and Industry Solution Booth Showcase


Welcome Address

- Ms. Anna Lin, JP, Chief Executive, GS1 Hong Kong


Opening Address by Guest of Honour


Keynote (1) - Risk Communication to Build Consumer Trust

Building effective risk communication strategies

- Mr. Matt Kovac, Executive Director, Food Industry Asia


Keynote (2) - Enhancing Food Safety, Building Hong Kong Food Brands

- Mr. Eugene Fung, JP, Deputy Secretary for Food and Health (Food), Food and Health Bureau (inviting)


How vulnerable is your brand to food fraud?

- Mr. Brian Marterer, Senior Manager, China Food Supply & Integrity Services, PricewaterhouseCoopers China Holding Ltd.


GS1 Hong Kong Quality Food Traceability Scheme 2017 - Award Presentation Ceremony

- Moderator: Ms. Heidi Ho, Principal Consultant, GS1 Hong Kong


Networking Break and Industry Solution Booth Showcase


Building trust from local customers

A holistic approach towards brand building

Ms. May Chung, Business Executive Officer, Wyeth (Hong Kong) Holding Company Ltd.


Trust in sustainable farming at source

Delivering quality, safe and nutritious giant grouper from farm to fork

- Mr. Mark Kwok, Director, Aquaculture Technologies Asia Ltd.


Understanding Consumer Behavior in Digital Age

How to capture digital food consumers through enhancing supply chain management and marketing

- Mr. Danny Shun, Chief Executive Officer, Ztore HK Ltd.


Deliver accurate food information on food packaging

Protection of important information such as expiration date through technology

- Dr K.M. HO, Edmond, Chief Research Officer, China Hi-Tech Anti-Counterfeit Group Ltd.


Pioneers Panel Discussion: Building local food brand and loyalty

- Moderator: Mr. Thomson Wong, the Advisor and Master Tutor in Food Safety, Hong Kong Food Council

- Panelists : (in alphabetical order by organization name)

- Mr. Mark Kwok, Director, Aquaculture Technologies Asia Ltd.

- Ms. Anna Lin, JP, Chief Executive, GS1 Hong Kong

- Ms. Tammy Lam, Chief Operating Officer, Hop Hing Oil Group Ltd.

- Mr. Kenneth Chan, Chief Executive Officer, Rich Harvest Agricultural Product Ltd.

- Mr. Danny Shum, Chief Executive Officer, Ztore HK Ltd.

17:50-18:00 Recap & End of Forum



Download Agenda


Google Maps

Conference Hall, 4/F., HKPC Building, 78 Tat Chee Avenue, Kowloon Tong

Get Directions

Related Events

View All Events

Stay ahead of the game by 'liking' the GS1 Hong Kong Facebook page. You'll receive regular updates and invites to all our events, making you among the first to know what is happening in the world of GS1.