- Retail & CPG
Digital transformation of the retail and cosmetics market – online business + live broadcast are the key to deal with the pandemic
Member price: Free
Non member price: Free
The global Covid-19 has radically changed shoppers’ behavior in recent days, and merchants have to embrace online business to maintain their competitiveness......
For enquiries, please email to todyho@gs1hk.org or call 2863 9750 to contact Miss Ho.
The global Covid-19 has radically changed shoppers’ behavior in recent days, and merchants have to embrace online business to maintain their competitiveness and plan for multi-channel sales and O2O strategy. At the same time, in order to meet the ever-expanding online shopping needs of consumers, own online shopping platform and cross-border platforms shall be considered. For retail and cosmetics market, consumers are now buying in both the physical stores and online. This trend has made the market more complicated. Therefore, in order to meet the challenges, merchants must understand and create new economic and digital businesses. Register NOW for this webinar to learn more about the latest industry trend and professional sharing!
Organiser: GS1 HK
Co-organiser: The Cosmetic & Perfumery Association of Hong Kong
Supporting Organisation: SME Lab
Agenda
1) Empowering Business Agility in Organizations to cope with the New Economy - Dr. Eunice Chen, Advisor of Retail Industry / Director, Apex Institute
- transformed Business Agility from a software development methodology into a highly valuable management strategy across business
- faster time to market, faster innovation, improved employee morale, and improved financial results
2) What digital businesses mean to you: e-commerce platforms, online advertising, e-coupons, etc – Representative of GS1 HK/strong>
- How to sell at low cost in China, Europe and the United States
- Improve product search ranking strategy
- Introduce e-coupons for best repurchase and membership promotion
3) New Trends in Live Broadcasting Service - Sam Sio - Founder & Chairman, Come Know (Asia) Limited & SME Lab
- Demand for live broadcast services in various industries
- The popular live streaming platforms and features
- Introduction to live broadcast equipment and applications
- Trend of live broadcast
4) New retail strategy to help you increase efficiency by 5 times and boom your business - Representative of Posify
- Posify 3R strategy: How to use limited resources to increase business efficiency
- Practical strategy for online shop set up: How to implement new smart retail concepts to improve effectiveness
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