Fee: Free

Enquiry: 
Mr. Alfred Chan | Tel: +852 2863 9768 | Email: alfredchan@gs1hk.org
Ms. Fiona Chan | Tel: +852 2863 9730 | Email: fionachan@gs1hk.org

Managing product information is becoming increasingly complex for retailers and brand -  Increasing number of product references, Richer content requirements, Multiplication of distribution channels (e-com, marketplace, POS, clienteling app, social media, etc), which bring operational challenges to organisations. 

Product information is key to solving such challenges, and is a critical factor for sales performance, with direct impact on time to market, customer experience, conversion rate and up-sell / cross-sell.

One of the best practices of great product information management (PIM) can be unlocked with technology adoption - PIM, a system essential to support omni-channel, offers a single source of product information, search and recommendation modelisation, distribution capabilities, along with governance and processes to ensure consistency and quality of data.

GS1 HK co-organises this seminar with Clever Age, a digital agency expert in e-commerce and omni-channel with 40+ PIM implementations and Informatica, a global PIM software vendor. During this seminar we will share the importance of PIM and how it could be leveraged to enhance business performance.

Event Highlights:

  • Introduction to Product Information Management (PIM) - Concepts & Principles
    •     Master "Product Experience"
    •     Enable business partners and drive sales
    •     Gain Operational efficiency
    •     Case studies of leading retailers and brands
    •     Overview of PIM software capabilities
  • Delivering Business Values, Data Management Strategies and Success Stories
  • How to Use and Process Mass Data


Speakers:
1. Mr. Yvon Le Renard - Managing Partner, Clever-Age Asia Ltd
2. Mr. Bryan Wong - Retail & Manufacturing Industry Specialist, APAC and Japan, Informatica
3. Mr. Edward Choy – Senior Manager, Business Development, GS1 Hong Kong

Google Maps

22/F, OTB Building, 160 Gloucester Road, Wanchai, Hong Kong

Get Directions

Related Events

08 Nov

Others / Supporting

15:30

數字化是創新和增長引擎的主要主題。許多經理只專注於將現有業務轉移到數字平台和移動設備上。但是......

View All Events

Stay ahead of the game by 'liking' the GS1 Hong Kong Facebook page. You'll receive regular updates and invites to all our events, making you among the first to know what is happening in the world of GS1.

icon_speaker_tab

Top