Fee: Free

Mr. Alfred Chan | Tel: +852 2863 9768 | Email: alfredchan@gs1hk.org
Ms. Fiona Chan | Tel: +852 2863 9730 | Email: fionachan@gs1hk.org

Managing product information is becoming increasingly complex for retailers and brand -  Increasing number of product references, Richer content requirements, Multiplication of distribution channels (e-com, marketplace, POS, clienteling app, social media, etc), which bring operational challenges to organisations. 

Product information is key to solving such challenges, and is a critical factor for sales performance, with direct impact on time to market, customer experience, conversion rate and up-sell / cross-sell.

One of the best practices of great product information management (PIM) can be unlocked with technology adoption - PIM, a system essential to support omni-channel, offers a single source of product information, search and recommendation modelisation, distribution capabilities, along with governance and processes to ensure consistency and quality of data.

GS1 HK co-organises this seminar with Clever Age, a digital agency expert in e-commerce and omni-channel with 40+ PIM implementations and Informatica, a global PIM software vendor. During this seminar we will share the importance of PIM and how it could be leveraged to enhance business performance.

Event Highlights:

  • Introduction to Product Information Management (PIM) - Concepts & Principles
    •     Master "Product Experience"
    •     Enable business partners and drive sales
    •     Gain Operational efficiency
    •     Case studies of leading retailers and brands
    •     Overview of PIM software capabilities
  • Delivering Business Values, Data Management Strategies and Success Stories
  • How to Use and Process Mass Data

1. Mr. Yvon Le Renard - Managing Partner, Clever-Age Asia Ltd
2. Mr. Bryan Wong - Retail & Manufacturing Industry Specialist, APAC and Japan, Informatica
3. Mr. Edward Choy – Senior Manager, Business Development, GS1 Hong Kong

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22/F, OTB Building, 160 Gloucester Road, Wanchai, Hong Kong

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