ShanghaiTex 2015 - The Best Way to Meet the New Consumer Journey in Apparel, Fashion & Footwear Industry Today

The convergence of online marketplaces and offline physical stores, combined with the viral effect of social media and technology advancement in both consumer ends and on enterprise level, consumer buying decisions are complex prior to and after sales. This is like apparel and footwear.

This forum gathers industry practitioner and technology partners to share and exchange insights on the new consumer journey today and what enterprises should  gear up to sustain the competitiveness in the marketplace.