Next Generation Barcodes - Smart Barcode, Smart QR
Overview
Barcodes (Global Trade Item Number - GTIN) have set the stage for global, digitalised commerce. The next-generation barcodes – smart barcode & smart QR - not only help companies bridge physical and digital worlds, but also engage consumers with trusted and data-rich information throughout their shopping journey.
Smart Barcodes - Grow Business with Scan, Search, Buy!
As e-commerce, social commerce or even live commerce flourishes – the demand for more product data and transparency increases – GS1 GTIN standard (or barcode) play a central role in this evolution. Barcode facilitates end-to-end, O2O shopping experience from searching, sharing, getting offers, buying, track-and-trace, authenticating. Turbocharge your digital business with a smart barcode today.
Powering Consumer Purchase Journey
Search
Use smartphone’s Barcode/QR scanner app to scan and find product details. Barcodes play a key role in this process to improve product searchability. Click here to apply and learn tips to improve search relevance!
Share
Recommend products to friends by sharing barcode image, so they can use smartphone’s Barcode/QR scanner app to search and buy.
Buy
Scan barcodes to be directed to e-marketplaces for shopping, boost e-shop visibility with barcodes! Learn more
Additional Functions enabled by REAL Barcode
Track & Trace
Scan REAL Barcodes to visualise product supply journey, enhancing brand integrity. Learn more
Authenticate
Scan REAL Barcodes to verify products authenticity, ensure consumer safety & uplift confidence. Learn more
View the video to learn more
Smart QR – Scan for Surprises Anytime, Anywhere!
Smart QR can hold vastly more information than before, enabling consumers to scan to obtain trusted information, or even to scan for surprises!
Unleash the power of Smart QR
• Same QR code, showing different promotion offers at different times without the need of product re-labelling
• Lead consumers to various multimedia materials, e.g. promotion videos, social media platforms
• Enable consumers to view product information like nutrition, carbon footprint, product specifications etc.
• Share offer to social platform, generate organic traffic to e-shops
View the video to learn more
