Product Authentication

Enhance and protect brand image by adoption of technology

Brand owners always look for every means to enhance its brand image. And the rise of e-commerce seems to have unveiled numerous opportunities for legitimate brands, but at the same time, counterfeiters are also taking huge advantage of the online eco-system to expand their business. Adoption of technology can help the brand in achieving multiple purposes including anti-counterfeit, capturing of customers’ data and product tracking/tracing. The International Chamber of Commerce (ICC) estimates that counterfeiting accounts for an estimated $600 billion a year1 and expects the value of counterfeit goods globally to exceed USD 1.7 trillion by 2015, that’s over 2 % of the world’s total current economic output2: one in six products sold online is identified as counterfeit3.

According to the Office of the US Trade Representative, the volume of pirated and counterfeit hard goods sold online will soon surpass that of goods sold by street vendors and in other physical markets4.

 

  • One out of four Facebook advertisements for cut-price luxury goods such as Louis Vuitton handbags and Ray-Ban Aviator sunglasses link to websites selling counterfeit items, according to findings by two independent cyber security researchers5.

 

  • In the EU, nearly 70% of customs interventions focus on packages shipped by express mail or post6 and 30% of all counterfeit seizures are linked to Internet distribution channels7.
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Solution

REAL Barcode
 

SmartQR
 

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Related Information

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