GS1 Hong Kong Endorses 66 Local Businesses in the Consumer Caring Scheme 2013

Hong Kong – December 9, 2013 – 66 Hong Kong companies have been named “Consumer Caring Companies” in the Consumer Caring Scheme 2013 organized by GS1 Hong Kong for the third year, of which 25 of them have received the accolade for three consecutive years. This year, 28 newly joinedcompanies have become exemplars for other local enterprises. This indicates the growing importance of customer service across all aspects of business operations.

“The Scheme is designed to honour and recognize local companies that demonstrate distinguished consumer care and spirit in striving for excellence in high-quality products and superior services. We are grateful for having received an impressive number of participants in 2013. This year’s qualifiers all fulfil their commitments to customer satisfaction, which is an indispensable element in enduring good business practice,” said Anna Lin, JP, Chief Executive of GS1Hong Kong.

Open to all GS1 Hong Kong members, applicants were evaluated against seven core consumer caring values including: consumer care, sincerity, commitment, product quality and safety assurance, service quality, understanding of consumer behaviours, and caring for employees. The judging process comprisescompany visit, performance evaluation and consumer survey, all of which were conducted in an equitable, credible and professional manner.

The results were measured according to the Efficient Consumer Response (ECR), a recognized business best practice aimed to achieve customer satisfactionthrough collaboration between businesses and trading partners. Finally, a market survey was conducted by Lightspeed Research to measure applicants’achievements in terms of the quality of customer care they provided to the general public. Those who had achieved an overall passing score would be recognized as “Consumer Caring Companies”.

The Consumer Caring Scheme 2013 Presentation Ceremony will be held on January 9, 2014 in conjunction with the GS1 Hong Kong Annual Members Dinner.

For details of the Scheme, please visit the website: www.consumercaring.com.

List of recognized companies of Consumer Caring Scheme 2013:

(The list is in alphabetical order by organization name)

About GS1 Hong Kong

Founded by the Hong Kong General Chamber of Commerce in 1989, GS1 Hong Kong is the local chapter of GS1^®, a not-for-profit, global supply chain standards organization headquartered in Brussels, Belgium, with over 110 national chapters in 150 countries. GS1 Hong Kong’s mission is to enable Hong Kong enterprises to have more efficient, visible and safer supply chains through the provision of global standards and a full spectrum of standards-based solutions and services, thus making possible business optimization and value creation.  It engages with communities of trading partners, industry organizations, governments, and technology providers to understand and respond to their business needs through the adoption and implementation of global standards. GS1 Hong Kong currently has more than 6,500 corporate members covering close to 20 industries including retail consumer goods, food, wine, healthcare, apparel, consumer electronics, logistics and information technology.

For more information about GS1 Hong Kong, please visit www.gs1hk.org.