2 Plus 3 Boosts Sustainable Brand Image and Consumer Trust with 1QR 2.0
Background
2 Plus 3 (HK) Industrial Co. Ltd. (“2 Plus 3”) is a Hong Kong-based beverage manufacturer specialising in fresh corn juice and functional drinks. Committed to “Made in Hong Kong”, the company has upgraded its smart production facilities with government funding, resulting in a ninefold productivity increase and the launch of innovative products and new business.
As consumers are increasingly demanding product transparency in the competitive leisure drink market, “2 Plus 3” leverages its robust qualifications, such as ISO 22000 and HACCP certifications, and its focus on chemical-free production and fresh vegan options to differentiate its offerings, which also requires effective communication to educate the health-conscious and discerning shoppers.
Solution – “1QR 2.0”: The Smart Way to Product Transparency and Engagement
Recognizing the value of digital engagement, “2 Plus 3” adopted GS1 Hong Kong’s “1QR”, a next-generation QR code that connects consumers to a wealth of product information with a simple scan.
Sustainability & Transparency
In addition to product details, promotions and certifications, the enhanced version “1QR 2.0” enables “2 Plus 3” to share sustainability information like eco-friendly packaging and upcycling initiatives such as converting corn residue into secondary products.
This transparency meets the growing demand of health-conscious, purpose driven consumers, and position “2 Plus 3” as a sustainable and responsible Hong Kong brand.
Effortless Updates
Through “1QR”, “2 Plus 3” can easily create and update the product information without the need for costly packaging changes. Content can be refreshed in real time through a backend system (“BarcodePlus”), so the company can launch seasonal offers or share the latest recycling tips using the same printed QR code, which keep consumers engaged and informed while minimising operational cost.
The backend system enables the collection of consumers’ scan data like frequency, location, and timing of scans. These analytics provide insights into consumer behavior, supporting data-driven marketing strategies and more targeted engagement.
Rich Experiences
Beyond static info, “2 Plus 3” can deliver interactive content, such as brand video, or direct links to the e-shop, driving both offline and online engagement. This digital approach helps to boost brand recognition and also encourage repeat purchases.
Benefits
Through “1QR 2.0”, “2 Plus 3” is enabled to:
- Boost brand image and enhance consumer trust with rich, transparent product info.
- Drive customer engagement and repurchase with interactive experiences.
- Support data-driven marketing with actionable scan analytics.
“Our commitment to quality and innovation is central to everything we do. 1QR empowers us to communicate our product advantages, certifications, and unique story directly to consumers, building trust and encouraging them to try our new drinks. It’s an essential tool for modern, transparent marketing.”
Sam Chan, Managing Director
GS1 Standards and Solutions Used
About the Company
Founded 15 years ago, 2 Plus 3 (HK) Industrial Co., Ltd. specializes in fresh vegetable and fruit juices, with a focus on corn-based beverages. The company is dedicated to smart manufacturing, food safety, and continuous innovation, proudly upholding the “Made in Hong Kong” label as a mark of quality.