As retail stores reopen, a “new normal” of shopping situation awaits: limited number of shoppers in-store, social distancing and maintaining a sanitized shopping environment, etc. Although these measures protect shoppers, they also hinder the consumer experience, especially for those that requires try-before-buy, such as cosmetics. To break through the clutter, retailers must leverage smart technologies to “GO SMART” and bring new experience to the consumers.

GS1 HK is honoured to have invited the representatives from Innovation and Technology Commission to share the tips of the TVP application, and cases of SME who had successfully applied the funding to share how smart retail technologies drive its sales, developing the O2O business during the COVID-19.

GS1 Hong Kong will introduce novel solution that uses advanced technologies like AI, IoT and video analytics to gain consumer insights, and enable personalized shopping experience, improve demand forecasting, automate operations and strengthen in-store promotions. It is also a qualified solution under D-Biz funding subsidy  in the category of “Digital Customer Experience Enhancement”.

Agenda