Fee: Free

Enquiry: 
Mr. Alfred Chan | Tel: +852 2863 9768 | Email: alfredchan@gs1hk.org
Ms. Fiona Chan | Tel: +852 2863 9730 | Email: fionachan@gs1hk.org

根據調查,超過三成受訪者均認為AI是下個營銷新趨勢,大數據將是行銷成敗的關鍵。隨著近年電子商貿在香港有顯著增長,零售及製造業亦不斷進化及轉型。因此,相關從業員持續尋找改善企業內部運作及管理的良方,並運用數碼自動化模式去提升銷售及與顧客之間的互動。
 
互聯網快速發展,從中洐生的O2O營銷模式讓企業能透過線上線下互動以較低成本獲取大數據作分析,掌握市場趨勢。此外,企業亦能運用機械人流程自動化(RPA)改善工作流程及人工智能(AI) 令生產線自動化並收集店舖數據,結合社交媒體及線上市場分析 (Social Listening) 準確掌握消費者需求,即時調整營銷策略以改善收益。
 
GS1 HK將聯同提供專業資訊科技解決方案的Armitage舉辦講座,由行業專家親授如何以行銷策略改善企業痛點及透過申請科技劵讓本地中小型企業善用科技服務和方案,提升業務表現。

Time Description (TBC)
14:00 - 14:30 Registration
14:30 - 14:55 GS1 HK IoT Centre Visit + Smart Kiosk - Introduce the application of IoT in different industries
14:55 - 15:20 Video & Data Analytics - Accelerating business transformation with smart data analytics and AI/ML
15:20 - 15:45 Robotic Process Automation (RAP) - How to plan a success digital transformation journey on RPA to increase the operation efficiency
15:45 - 15:55 Break 
15:55 - 16:20 Digital Asset Audits - 
Examine your own assets in online and social media platforms
16:20 - 16:45 TVP + How’s cloud ERP application increase your business satisfaction
16:45 - 17:00 Q & A

 

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22/F, OTB Building, 160 Gloucester Road, Wanchai, Hong Kong

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