GS1 HK “1QR”

One Code · Infinite Opportunities

Infinite Opportunities with a Scan

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Product Information
Product description, country of origin, ingredients, nutrition…

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Promotion / Where to Buy
Discount, rewards, where to Buy…

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How to
How to use, maintenance & repair, recipe, how to recycle…

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Certification
Certificates, awards, schemes…

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Recycling
Packaging materials, how to recycle & recycling locations… 

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Sustainability 
ESG certificates, where to shop naked, reusable packaging…

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Product Traceability
Product tracing, batch tracking, expiry date 

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Product Authentication
Anti-counterfeit

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Company Information
Company & brand information

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ESG becomes today’s business imperative. GS1 Hong Kong introduced 2 labelling schemes: ESG Product Packaging Label and Naked Shopping Label, to highlight enterprises’ commitment to environmental responsibility, and for consumers to identify easily.

ESG Product Packaging Label

The packaging materials of a product is recyclable to minimise the impacts on the environment.

Naked Shopping Label

Help consumers identify products which are sold in minimal packaging or without packaging, encouraging consumers to “shop naked”.

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Benefits of 1QR

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Merchants: Unlock New Business Opportunities and Build Trust 

Connect O2O, Different Offers at Different Times

  • Use the same QR on the same product packaging to offer different promotions at different times, enabling consumers to scan for surprises
  • Track & measure campaign performance to optimise result
  • Empower consumers with rich info, enhancing shopping experience
  • Generate organic traffic to e-shops for FREE
     

Gain Consumers’ Trust & Favor with ESG Showcase

  • By sharing detailed ESG info, merchants enhance transparency, meets growing eco-conscious consumer demands, differentiate their brand as a responsible entity in society.
  • Comply with increasing environmental regulations around the world
     

Unlock China Market Opportunities

  • As fake products proliferate in China, ensuring product authenticity can help brands enhance their competiveness when selling in China. “1QR” enables China consumers to scan to obtain detailed product information including authentication & certifications, thereby helping brands to boost consumers’ confidence.
  • HK products can also rebuild their reputation in China leveraging “HK brands, made in HK, designed in HK” strengths. 
     
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Consumers: Get All-rounded Product Information

Get all Critical Product Information with One Single Barcode

  • After scanning “1QR”, consumers can get trusted product information simpler & faster from one platform, including latest discount offers, product information, track-&-trace and authentication 

Buy Soundly & Use Safely

  • All product information, including certificates and product authentication, are provided by a trusted source – brands, which in turn protects consumers.
  • Products listed on the platform can be identified with unique “Product IDs” (i.e. barcodes starting with prefix “489”, meaning that the product is operated by a HK registered company). 
     

Make Sustainable Shopping Choices

  • Make informed eco-friendly choices, reduce waste, and support sustainable brands.
  • This digital transparency enhances trust, enhances proper disposal, and promotes responsible consumption
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Learn More About 1QR

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Check out how a single scan of this QR code gives you the full scoop in a second! 

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