Selling on eBay? GS1 numbers are now required for branded goods.

eBay is improving the way they match items to buyer searches in specific categories by making it compulsory for product identifiers to be used. Commencing 29 June 2015, sellers who list branded

items in new or manufacturer refurbished condition are required to provide the item's product identifiers to complete new listings and manual relists in specific categories. These include GS1 barcode numbers or Global Trade Item Number (GTIN), which are the product's unique identification worldwide. The same number appears beneath the barcodes on most products retailed in shops around the world. 

For full instructions please read the latest eBay announcement.

Getting GS1 barcode numbers from GS1 Hong Kong will ensure the numbers are unique and enable you to sell on eBay. Products can also be sold through shops by simply adding barcodes to the package.

Join GS1 Hong Kong today to create unique GS1 barcode numbers or GTINs for your products.

GS1 Hong Kong is part of the global not-for-profit GS1 organisation. We work with members to continually develop standards to keep pace with the changing requirements for online marketplaces, supporting members to grow their business, locally and internationally.


Stay ahead of the game by 'liking' the GS1 Hong Kong Facebook page. You'll receive regular updates and invites to all our events, making you among the first to know what is happening in the world of GS1.