GS1HK-Casebook-2020-Premier-Living-KV

Premier Living (Enterprises) Co. Ltd.

Title

Skincare Company Charms its Way into Two New Markets

Body

“Online retail will continue to grow exponentially in the digital era. Our e-shop has recorded double revenue growth compared to a year ago, thanks to the integrated sales and marketing strategies including GS1 Hong Kong’s digital coupon and CTS Bus Mall @WeChat. I think the solution and programme are effective ways for business to expand their online sales channels with minimal efforts”

Mr. Richard Chu, Founder

 
Background

As China thrived as a manufacturing powerhouse in the 90s, raw materials B2B trade in Hong Kong has lost its advantage since. Began as a distributor for raw materials, Mr. Richard Chu, founder of Premier Living (Enterprises) Co. Ltd. (Premier Living) sensed the change and started to explore B2C business amid the rising online market. The company launched “Beauty Online”, an e-shop focused on skincare products, and has stumbled through to success.

The company attempted to drive the cost down by selling online mainly, yet the lack of digital experience had taken a great deal of its time and resources to build its product online presence. It also needs new online channels to expand and boost sales, especially in the Mainland China market.

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Solution

Premier Living had tried cracking the corporate group purchase market but in vain, thus it adopted GS1 Hong Kong’s digital coupon solution to help: The company needs only to share a link or QR code with the enterprise customers, their staff can then shop and pay on the platform. Once orders are received, the company will arrange deliveries for each customer’s order, relieving the customers’ concerns on manpower and logistics.

It also plans to use the solution to launch discount packages on its “Beauty Online” store. Besides incentivizing customers’ purchase and trial, they want to drive buyers’ traffic to its online store and social media too. GS1 Hong Kong also provides value-added services, such as re-targeting, automatic order reminder, performance and data analytics services, to improve sales and marketing.

Besides, Premier Living has joined GS1 Hong Kong’s CTS BUS Mall @WeChat Programme in hope to reach its 4 million active users to promote sales in the Greater Bay Area. The programme supports the company with one-stop services, including product listing, cross-border logistics, customs clearance, etc. It is able to establish its brands in China with this approach because many local consumers believe products delivered directly from across the borders and bonded warehouses are more reliable and quality-guaranteed.

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GS1 standards used or solution (s) / service (s) applied

• GS1 HK Digital Coupon

• CTS BUS Mall @WeChat

Premier Living (Enterprises) Co. Ltd. - Image1



Benefits
 

GS1 HK Digital Coupon solution helps Premier Living to:
1. Open up new markets and engage consumers in a new way;
2. Easily analyse campaign success and optimize promotion effectiveness.

The CTS Bus Mall @WeChat programme enables:
1. Selling to cross-border Chinese travelers;
2. Efficient sales channel with one-stop service that minimises resources needed.

About the Company

Premier Living (Enterprises) Company Limited is committed to sourcing quality products from around the world and introducing to customers at an affordable and reasonable price. Headquartered in Hong Kong, Premier Living focuses on online channels in order to reach to global customers.

The company has imported more than 100 kinds of skincare products from Switzerland and France including Derma Médream, ELEMONT, La Vibébe, B’lifey, Mila Ella, and Swissdé, etc.

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