REAL Visibility Solution
Protect Your Brand with Anti-counterfeiting Solution
GS1 Hong Kong’s REAL Visibility solution can help brand owners to protect their brands and combat counterfeit products with the most secured anti counterfeit technology – patented anti-forgery micro-printing technology.
Consumers can easily perform product verification with simple scan via web browser or app, while brand owners can gain real-time visibility on scan activities to identify fake products and capture data for big data analytics.
The Best Anti-Counterfeit Technology that Fights against Counterfeits
REAL Visibility is easy for operation with no additional procedure required, offering numerous values to your business and cross-border tarde in brand protection, consumer engagement and channel management.
The security label on anti-counterfeit packaging also helps anti-phishing, spotting fake websites that sell the counterfeit goods with data collected from consumer’s real-time scan activities.
Copy-proof
Patented anti-forgery micro-printing technology embedded with GS1 global standards
Multi-material printing
Printable on package or label, and applicable to various materials, including fabric, paper, stickers, etc.
Authenticate at a scan
Obtain instant authentication results with one simple scan, via a Web Browser or App
Anti-Phishing
Manage digital risks by monitoring & identifying online fake content
*REAL Barcode is a GS1 standards based copy-proof QR code
One-Stop Solution for Brand Protection
Anti-Counterfeiting
Gain consumer trust and detect fake items instantly
End-to-End Traceability
Track and trace products from the origin to the point of sale
Channel Management
Manage your distribution / sales channels and identify potential markets
Consumer Engagement
Provide trusted product information and bring consumers to an owned-media engagement channel
Actionable Insights
Gain insights on consumer behavior and create future touch points
Anti-Phishing
Manage digital risks by monitoring & identifying online phishing content
Benefits
For Consumers
Scan with confidence whether the product is genuine or counterfeit
Trace product origin & obtain trusted information
Save consumers from potential harm
Identify trustworthy brands and products
Assist in choice selection and future purchase
For Business
Get alerts and obtain location of counterfeit goods
Protect your brand reputation with copy-proof anti-counterfeit technologies
Track sales channels & identify suspicious suppliers
Interact with consumers by providing trusted information in real-time (e.g. expiry date, selling location & bonus points)
Save business from facing lawsuits, brand erosion & loss of revenue
Capture data for big data analytics to locate potential customers & gain insights
How it works
Industries applied
Food & Food Services | Healthcare | Health Supplement | Industrial Supplies| Luxury Products | Retail & CPG
Success Cases
Recognising the poor intake of fruit and vegetables by urban populations, AllKlear,…
Taking advantage of festive seasons, dishonest merchants would scam unsuspecting…
With more than 14 years of history, the company invented a range of pain relief…
Restricted travel and plummeted car sales due to the pandemic has shattered many…
The evolving pandemic has put citizens on high alert to care for their own health…
“It is remarkable that GS1 Hong Kong can offer one-of-a-kind solution…
“As the online market in Mainland China flourishes, consumers are valuing more on…