Reuteri Uses REAL QR for Product Traceability and Sales Channel Management
Background
A globally leading probiotic brand, “Reuteri” contains patented L. reuteri DSM 17938, a strain that is highly gastric acid-resistant and capable of staying in the intestine, to help reduce common bowel discomfort such as constipation, diarrhea, abdominal cramp and pain. It also boosts intestinal immunity, by inhibiting the growth of common bad micro-organisms in the gastrointestinal tract and inciting recruitment of immune cells in the gastrointestinal tissue to maintain intestinal health.
Available in over 100 countries and recommended by Hong Kong private hospitals and physicians for more than 20 years, “Reuteri” has been sold through online and offline retail channels as well as hospital clinics, offering safe and effective all-around probiotic products to the public.
To support business growth and the expansion of sales channels, GS1 HK’s REAL QR solution is adopted on “Reuteri” to trace products and manage sales channels, ensuring balanced development and stakeholder interests across all channels.
The Solution — REAL QR
“Reuteri Probiotic Chewable Tablet” comes in different packages, with the 100-tablet pack supplied exclusively to hospitals and clinics. To ensure that products are sold through designated channels, the brand adopted the globally unique REAL QR code to the 100-tablet package and registered into system for record. This facilitates effective product tracking and enhances the management of different sales channels and price monitoring.
The REAL QR solution uses patented micro-printing encryption technology. Each QR code is created with hundreds of thousands of tiny, randomly-sized and shaped dots, making each product unique in the market and extremely difficult to replicate. This allows brand owners to obtain real-time scan data, like scanning time, location and device/system, for precise product tracking. If the product is scanned outside its designated sales region, the company will be notified, which might indicate unauthorized reselling or other violations.
Meantime, consumers can easily verify product authenticity by scanning the QR code with a smartphone, providing extra peace of mind.
Benefits
The REAL QR solution helps Meiriki to:
- Understand product after-sales flow for enhanced sales channels management and price control to protect stakeholder interests;
- Improve brand reputation and confidence through innovative anti-counterfeiting solution.
Besides our commitment to quality, ‘Reuteri’ addresses different age groups and health needs by offering different formulas, like ‘Reuteri Gastrus Probiotic Chewable Tablets’ for stomach health, ‘BioGaia Reuteri Ecz-immune + D3 Probiotic’ for allergy and immunity, and ‘Reuteri Protectis Drops’ for the infants, effectively supporting gastrointestinal health for the entire family. The REAL QR code technology enables us to precisely track each product’s movement, strengthen channel and price management, block counterfeits, enhancing confidence and word-of-mouth for our brand.
Ms. Joanne Cheung,
Managing Director, Concord Alliance Ltd
GS1 standards used or solution (s) /service (s) used
Company Profile
Established in 1997, Meiriki Japan sets out on a mission to deliver "High quality, Natural, Safe" products. Introduced to the local market in 2005, “Reuteri” has been widely used in private hospitals and clinics, which is also supported by more than 275 clinical studies with the use of globally patented strains.