Enzyme Design Unlocks Cross-border Market and Boost Confidence with Barcode & REAL QR

Professor Wang Jun, a biotechnology expert with over 40 years of R&D and product commercialisation experience, has successfully developed anti-aging products using enzyme-based synthetic biology platform, setting a new standard for the purity of NMN. His core research team founded Enzyme Design Limited and identified strong demand among consumers aged 45–60 for health and anti-aging solutions, thus launching a new brand “NovetaMiN” that focus on NMN products with high purity and superior bioavailability.

Crowded with established NMN players – some backed by celebrity endorsements and others by extensive scientific data, the NMN consumer market can be hard for newcomers like “NovetaMiN” to build brands, which is further complicated by the high listing fees in physical retail channels, and rising costs of e-commerce and social media promotion. To showcase its product’s unique qualities and reinforce consumer confidence, Enzyme Design has adopted GS1 Barcodes (GTIN) and the REAL QR solution to stand out in the marketplace.

Enzyme Design adopted GS1 barcode at the product launch stage upon recognizing that GS1 barcodes serve as an internationally recognised “product ID”. This ensures seamless listing of its NMN products on major e-commerce platforms such as Yoho, while also meeting the listing requirements of mainstream retail and personal care chains. GS1 barcodes further support cross-border trade for platforms such as Taobao and Tmall, by streamlining customs clearance and logistics — paving the way for future retail expansion.

Anti-counterfeiting strengthens brand image

To distinguish its flagship products β-NMN 16000 and β-NMN 24000, the company introduced REAL QR anti-counterfeiting labels. The patented encryption labels using micro-printing technology have been used on product packaging, each unique and verifiable in real time. This safeguards against counterfeiting and protects the fruits of their years of research, and upholds both consumer rights and brand integrity — while building trust among distributors and end-users alike.

Consumers can simply scan the REAL QR code on the product with their mobile device to authenticate. Meantime, Enzyme Design can gather valuable scanning behaviour data for market analysis, enhancing its marketing strategies and customer service performance. By distinguishing NovetaMiN in the premium nutritional supplement segment, the company demonstrates its commitment to shielding consumers from fraud.

One code, multiple functions - enriches customer experience

The REAL QR solution can be integrated with GS1 HK’s “1QR”, a QR code free for members, to provide an expanded interactive experience. Through a simple mobile phone scan, consumers gain access to product details such as ingredients, provenance / traceability information, recycling guidance, dosage instructions, and more. “1QR” can also link directly to online shops for convenient repurchase — improving user engagement and brand stickiness.

with GS1 Barcode (GTIN):

• Simplifies online product listing, opening up new markets

• Streamlines customs clearance and facilitates cross-border trade

with REAL QR Solution:

• Blocks counterfeits, safeguarding years of R&D investment

• Offers authentication of products to strengthen consumers trust

• Access to scanning data for better marketing insights

GS1 Standards Used & Solution (s) / Service (s) Applied

• Global Trade Item Number (GTIN)
• REAL QR Solution 
   

Enzyme Design Limited was established in 2017 as a biotech company dedicated to the research, development, modification, and application of enzymes, serving as a preferred technical partner for the market. In collaboration with its affiliate, GeneHarbor (Hong Kong) Biotechnology Limited, and leveraging various patented technology platforms, the company utilizes natural, green, and environmentally friendly production processes to develop high-value-added, high-return products.