Future standards

New Era, New Standards

GS1 standards help businesses keep up with fast evolving technology

The business landscape differs every day, as it has to change quickly to respond to new technologies, rules and regulations, and customer demands. Overcoming these challenges can be complex, as businesses need to find ways to enable interoperability between different systems.

GS1 continuously develops new standards to support members in tackling new challenges and bringing the best customer experience, by enabling accurate data sharing across all channels, systems and devices.


1. Mobile barcode scanning

GS1 is working with the Open Mobile Alliance (OMA) to enable GS1 barcode scanning functions in mobile devices. This will make it easier for app developers to link their apps to trusted product information.

2. Digital coupons

In view of the lack of standards for sharing data among retailers, coupon clearing houses, point-of-sales suppliers, brand owners, app developers and mobile operators, GS1 is currently working with Groupe Speciale Mobile Association (GSMA) on a mobile couponing and loyalty standard that will allow digital coupons to be redeemed in various places.

3. Click & collect

Since customers often want to collect items from places other than their homes, we are exploring how our existing standards can help retailers offer such option to their customers by making each trackable item visible throughout the supply chain. It means that all deliveries can be tracked accurately wherever they are in the world.

4. Better web product search

40 years ago, the barcode turned retail on its head. The product barcode will continue to serve as an effective conduit between bricks and clicks by seamlessly connecting online and offline channels. Internet search engine giant Google and e-commerce conglomerates such as Amazon, eBay and Tmall are demanding GS1 barcode numbers to enhance search results, product identification and big data analytics. Now, work is underway to embed the standards into the language of the web. This integrates with the semantic web – a World Wide Web Consortium (W3C) programme to include data on web pages that will allow them to be automatically linked together in search results.

The semantic web would transform digital retailing as consumers will easily find all the information (such as user reviews, price comparison and even the stock status from nearby stores) of the product bearing the same GTIN (Global Trade Item Number).

Watch our short video to find out more:


5. Next generation product identification

GS1 is looking to add optional extensions to the existing GS1 EAN/UPC barcodes, which will carry extra product data, such as package variation number, expiry date, batch number, uniform resource identifier, serial number etc.

Concertina Set

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For technical information about GS1 System of Standards, visit our Standards Library.


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