Our profile

About GS1 

With over 110 chapters around the world, GS1 is a not-for-profit, industry-led global organisation dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains. Two million companies across 20 industries in over 150 countries are using the GS1 System of Standards.


We are –

  •  Neutral and not-for-profit
  •  User-driven and governed
  • Global and local
  • Inclusive and collaborative


GS1’s Belief & Purposes

  • We believe in the power of standards to transform the way we work and live.
  • We create a common foundation for business by uniquely identifying, accurately capturing and automatically sharing vital information about products, locations and assets.
  • We enable visibility through the exchange of authentic data.
  • We empower business to grow and to improve efficiency, safety,security and sustainability.


Ambition for 2025

"Empower industry's digital transformation to ultimately benefit consumers and patients"

Three Strategic Pillars

1. Delivering value to industries

  • Enable collaborative communities to solve industry's challenges
  • Raise awareness of GS1 value among industries, governments and regulators
  • Foster adoption of GS1 standards by companies of all sizes


2. Bridging the physical and digital worlds

  • Achieve identification ubiquity and integrity
  • Enable efficient capture and sharing of quality data
  • Develop GS1 standards and services demanded by industries
  • Develop an ecosystem of solution partners


3. Building a federation of trust and innovation

  • Move at the speed of business by leveraging all GS1 resources
  • Offer consistent solutions to industries by acting as one organisation
  • Deliver growing value by developing GS1 team competencies and culture

About GS1 Hong Kong

As the local chapter of GS1®, GS1 Hong Kong has a consistent record of assisting organisations in Hong Kong to improve their supply chain efficiency and visibility through innovative adoption of Global Standards.  The GS1 System of Standards enables companies of all sizes to identify, capture, and share information throughout the global value chain. The GS1 identification standards enable unique identification of all trade items (Global Trade Identification Number, GTIN), Pallets (Serial Shipping Container Code, SSCC), location (Global Location Number, GLN), assets (global individual assets identifier, GIAI) and even services (Global Service Relation Number, GSRN), etc.


The GS1 capturing standards include data carriers such as EAN/UPC barcodes, GS1 QR Code, GS1 DataBar, Data Matrix, Electronic Product Code/ Radio Frequency Identification (EPC/ RFID) and Global Data Synchronisation Network (GDSN). The captured information can be shared smoothly with the GS1 sharing standards such as Global Data Synchronisation Network (GDSN), Electronic Data Interchange (EDI) and EPC Information Services (EPCIS).


GS1 Hong Kong currently supports over 8,000 corporate members from sectors including retail & consumer goods, healthcare, food & wine, apparel & footwear and transport & logistics.

In 1989

GS1 Hong Kong introduced global barcodes to Hong Kong. Since then, barcodes have played an instrumental role in enhancing retail efficiency, productivity and overall customer experience in the city across numerous business sectors, from retail to food and food services, healthcare, apparel and logistics. Barcode usage extends from realizing speedy checkout at grocery stores to enabling accurate inventory management, and the tracking of merchandise throughout its entire lifespan. Nowadays, daily barcode scan in Hong Kong reaches 8 million times.

To cope with the exponential growth in retail business, Electronic Data Interchange (EDI), an electronic communication system that provides standards for exchanging data via electronic means, has become a proven solution. By adopting the same standard, two different companies, even from different countries, can electronically exchange documents such as purchase orders, invoices, shipping notices and many others, with speed, accuracy and cost efficiency.


GS1 Hong Kong collaborated with the Retail Industry EDI Committee and pioneered an Electronic Data Interchange (EDI) pilot scheme, aiming to enhance business-to-business transactions in the local retail industry. Three years after the pilot launch, an industry EDI platform – officially named ezTRADE – was established as a B2B platform using standard-based interface for paperless communication. In 1998, web-based ezTRADE was established to meet the needs of SMEs and ten years later in 2008, ezTRADE was also implemented by trading partners in Mainland China.

Today, around 2,000 companies are connected to ezTRADE with more than 30 million EDI transactions being processed through the platform annually. In mid-2015, the mobile version of ezTRADE, especially designed to support the SME healthcare sector, will also be launched.

In 1992


In recent years

The physical-digital convergence has been transforming the retail landscape and more and more retailers have started to integrate their bricks-and-mortar locations with online channels.

The key to remain competitive and thrive in e-commerce is the application of global supply chain standards.  The product barcode will continue to serve as an effective conduit between bricks and clicks by seamlessly connecting online and offline channels. An increasing number of Internet and e-commerce conglomerates including Google, Amazon, eBay and Alibaba Tmall are demanding GS1 barcode numbers to enhance search results, product identification and big data analytics. Barcodes, which have long been used by retailers to reduce errors and costs as well as improve availability, will be a must-have for companies to thrive in the booming e-commerce field.

Barcode, the tiny data strip, is paving the way for a retail revolution. GS1 Hong Kong has developed a mobile app “Consumer Connect” with which consumers can simply scan the product barcode with their mobile phones to get reliable product information. It is foreseeable that the barcode will continue to be a significant force in driving future transformations of the retail landscape.


GS1 Hong Kong will remain committed, as always, to constantly cultivate expertise exchanges between industry experts and contribute to the community's sustainable development with continuous innovations and infinite possibilities and benefits that One Code may bring.

Going forward


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