05 Aug 2015

Shaping Customer Journey with Innovative Technologies

14:00 - 17:00
HKTDC SME Centre ( Ground Floor) , Hong Kong Convention and Exhibition Centre
Cantonese (with English presentation materials)
Member price: FREE of charge
Non member price: FREE of charge

In this seminar, we have invited technology experts to share with us the best practices in establishing a seamless consumer journey with latest technologies. Reserve your seat now and develop your best plan!


Should you have interests, feel free to register online at this webpage on or before 31 July 2015. Successful candidate will receive a separate confirmation email on seat reservation 3 days prior to the event. Owing to limited places, a maximum of two representatives from each company may attend. Additional space is subject to availability. GS1 Hong Kong reserves the right to reject applications. 

Enquiry:  +852 2861 2819 | info@gs1hk.org

Website: www.gs1hk.org


GS1 Hong Kong e-Commerce Highway Seminar Series
Shaping Successful Customer Journey with Technological Innovations 

Today, customers follow discrete disconnected journeys that unsuccessfully span across various touchpoints such as physical shop, website, mobile app, social sphere and even customer service hotline.

Designing a successful customer journey experience is important, but journey management is also critical to achieve big results. Journey management includes not only design, but also the integration of the designed journey and monitoring and tuning to further optimize it. This brings huge challenge to many businesses as they rethink their entire digital strategy and look for smart, fast solutions.

In this seminar, we have invited technology experts to share with us the best practices in establishing a seamless consumer journey with latest technologies. Reserve your seat now and develop your best plan!

Participants will have a chance to win an Apple Watch !


Organizer : GS1 Hong Kong

Date :  05 Aug 2015 (Wednesday)

Time : 2:00 – 5:00pm (Registration starts from 1:30pm)

Venue : Ground Floor, HKTDC SME Centre, (Hong Kong Convention and Exhibition Centre) 1 Expo Drive, Wan Chai, Hong Kong

Who is it for

Decision makers who would like to extend their e-Commerce business


2:00-2:05 pm

Welcome  - GS1 Hong Kong

Mr. Ken Lam, Head of Marketing & Communication and Industry Engagement

GS1 Hong Kong

2:05– 2:25pm

How does Hong Kong Design Gallery exploit online retail market in China?

The HKTDC Design Gallery aims at showcasing Hong Kong brands and designer products to overseas and mainland consumers.  Having started the online retail business on the mainland in 2010, currently Design Gallery Online is running five shops on Taobao.com, Tmall.com and JD.com, with a wide range of products, including food items, home appliances, fashion accessories and watches.  Providing Hong Kong trade partners with one-stop-shop services, Design Gallery Online facilitates the participants to start up online business at a low cost, in particular on operation and marketing.  Following its expansion to other renowned online platforms, namely YesStyle.com and Zalora.com respectively, it  will continue to serve as a B2C marketing platform, promoting Hong Kong brands in global arena.

Mr. Jeffrey Tsang, Project Manager (Design Gallery Online), 

 Hong Kong Trade Development Council 

2:25 – 2:40pm

How to Enhance your Brand Against Counterfeit and Drive Customer Engagement?

To enhance your brand against counterfeit we want to introduce you to a  brand protective & consumer engagement solution that allow end-to-end e-Pedifree visibility to bolster consumer confidence and enable personalised post sales engagements. 

Ms. Sabina Wong, Vendor Alliance Manager, 

GS1 Hong Kong

2:40– 3:00pm

Why email still be the highest ROI marketing tool? 

Email can be a powerful online marketing weapon, according to McKinsey's 2014 report, good strategy of using edm it can be 40x more effective than social media to acquire new customers, together with shopping cart and sales lead management, orders and ROI can be sufficiently increased by marketing automation and personalization. 

Mr. Derek Liu, Operation Director,


3:00 – 3:25pm

Delivering omnichannel commerce experience in the digital age

Omni-channel is a key trend in commerce industry.  And companies are seeking to differentiate themselves by offering customers great omni-channel experience, leveraging digital technologies and the Internet.   However, Internet is not a business ready infrastructure with various challenges, including performance, availability and security. This speech will explore these challenges and discuss possible solutions leveraging cloud technologies. 

Mr. Wentao Li, Product Marketing Manager, Greater China,


3:25 – 3:50pm Coffee Break & Social Networking
3:50 – 4:15pm

The new way to manage your customer big data

In the speaker slot we will introduce how to collect difference customer touch point as nowadays digital world, we will also cover why need to centralize customer data, how it can help for company in strategic planning.

Mr. Sunny Fok, Consultant (Solution Business Development),

Fuji Xerox

4:15– 4:40pm

The Modern Way to Enhance your Customers Engagement

To better deliver the value of marketing strategy of a company, enhancing data collection at customer touch points and customer engagement provide more concrete information on customer expectation and response to action. We will mention how to collect and make use of data to perform better Consumer Journey Management as well as engage customers with latest technologies.

Ms. Yunia Leung, Senior Sales and Marketing Officer, 

Secure Pro

4:40 – 4:55pm Q&A
4:55 – 5:00pm Closing and Lucky Draw for an Apple Watch!!


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HKTDC SME Centre ( Ground Floor) , Hong Kong Convention and Exhibition Centre
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