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Consumer Connect mobile app

Consumers today are more mobile and technology-enabled than ever before. Sponsored by the Office of the Government Chief Information Officer (OGCIO) under 2011/12 Sector-specific Programme for the wholesale/retail sector, Consumer Connect serves as a direct mobile communications platform to help brand owners and retailers deliver the trusted product information and brand values in just one simple barcode scan. Not only does it lead to a new way of consumer engagement and interaction, but also becomes the key mobility component enabling the Value+ brand protection solution.

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