Amazon Reminder: Fix Your GTINs or Listings Will Be Removed

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15 Apr 2021

To create a new listing on Amazon, a merchant must provide a unique product identifier (GTIN), such as a UPC or EAN.  On 8 Apr 2021, Amazon warned that it considers GTINs invalid if they are not GS1 vended or recognized by the brand owner.  “Fix your product and provide the requested information immediately or your listings will be removed”, Amazon stated.  

Find more information about GTINs on Listing requirements: Product IDs (GTINs) - Amazon Seller Central 
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Amazon recommends merchants obtain GTINs directly from GS1, and not from other third parties selling GTIN licenses, to ensure that the appropriate information is reflected in the GS1 database.”  For more information on licensing GS1 GTIN, EANs or UPCs, please check out here.

Other marketplaces and ecommerce-related companies have similar requirements around GTINs, including Google, which you can read about on this February 26, 2021 Google Search Central blog post
 

 

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