Industry Advisory Boards

Electronic Commerce Users’ Committee (ECUC)


The Electronic Commerce Users’ Committee (ECUC), with the composition of ezTRADE users, was set up in 1999 to monitor ezTRADE service including service quality and enhancements and promote the use of electronic commerce in Hong Kong. The Committee works on ezTRADE service development including functional development, message development & implementation, SCM concepts implementation, vendor solutions, etc. It also serves to endorse and prioritise future ezTRADE developments, find out new users’ electronic commerce and ezTRADE requirements and provide feedback on GS1 Hong Kong’s electronic commerce initiatives.

ECUC has been extending its services to a more diverse spectrum of industry sectors in addition to its core services of retail consumer goods and healthcare, such as food and catering services enterprises, to elicit more feedback from these business communities and enrich the membership composition and developments of the ezTRADE programme.

Starting from 31 August 2014, ECUC has renewed its service contract with its platform vendor - GXS (currently named as “Opentext”) – for another five years. Under the governance from ECUC, Opentext will provide an enhanced service platform with higher service level offered to ezTRADE members in 2014 onwards.

Comprised of ezTRADE users of various business natures, the committee is dedicated to monitoring and improving the service quality of ezTRADE as well as providing timely and relevant feedback on the electronic commerce initiatives introduced by GS1 Hong Kong from time to time. Committee meetings are held four times each year for members to share views on ezTRADE service and electronic commerce development.






Ms Wendy Lam   The Dairy Farm Company Ltd.






Mr Simon Tsoi


Hong Kong A.S. Watson Group

Mr Terence Wu


AEON Stores (Hong Kong) Co. Ltd.

Mr Leo Lee


Hospital Authority

Mr Andrew Wong


Zuellig Pharma Ltd.

Mr Will Ngai


Maxim's Caterers Ltd.

Membership is open exclusively to ezTRADE users. Please contact for details.  

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