Classic Moter

Classic Motor Services Limited

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Applying Technology to Turbocharge on the Digitalisation Highway

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“GS1 HK has been standing side by side with us as we began our digitalization journey, from engaging e-shop builder, to providing counseling on content and function, applying D-Biz Fund from government, developing marketing and endorsing our services. It helps advance our company’s 4 core values: quality, skill, integrity and service.”
Lee Ka-wai
Lee Ka-wai,
Manager, Advanced Repair
 
Background 

Restricted travel and plummeted car sales due to the pandemic has shattered many automotive businesses, but some find it an opportunity for digital transformation. Specialised in car repair and maintenance, Classic Motor recognised the escalating trends in digital marketing and new spending pattern and behaviour during lockdown, so the company hopes to switch from the old business model based on personal relationship, to integrate online promotion and interactive experience, and expand the customer base to all car owners in Hong Kong.


GS1 standards used or solution (s) / service (s) applied
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Solutions

Upon knowing GS1 HK’s e-shop building service and digital coupon solution, Classic Motor decided to join hands with GS1 HK’s partner to establish an online shop, showcasing the company’s service and package, technicians’ skills and expertise. It helps to promote the repair center in Yuen Long to all Hong Kong drivers. 

As a usual practice, the technicians in a vehicle repair shop holds all the car owners’ information, causing inconsistent  communication and obscure operation. Classic Motor introduced new customer management system into website to standardise and centralise drivers’ information, so different technicians would easily learn individual owner’s record like vehicle model, repair history, etc. It helps the company provide expert and caring service and boost customers’ confidence and loyalty, which is one of the main reasons that Classic Motor is acknowledged as Consumer Caring Company. The company further adopted GS1 HK’s digital coupon, which were distributed via online advertisement, company’s / staff network, social media, messaging app, for recruiting new business and engaging the old ones. 

The promotion did draw enquires from all over Hong Kong, steering traffic and sales potentials. Based on Global Coupon Number standard, the solution can log down scan data and monitor campaign effectiveness, gaining insight into market needs. Tying in with self-service auto parts market, Classic Motor is planning to make vehicle parts available online, letting car enthusiast to personalise their car the ways they like. 

Benefits

Classic Motor enjoys GS1 HK’s support on its digitalisation passage:

  • Enhance customer experience and operational efficiency with an e-shop;
  • Draw in new and old clients with market analysis by using digital coupon; 
  • Reinforce customer trust with Consumer Caring award Recognition
 
Background 

Restricted travel and plummeted car sales due to the pandemic has shattered many automotive businesses, but some find it an opportunity for digital transformation. Specialised in car repair and maintenance, Classic Motor recognised the escalating trends in digital marketing and new spending pattern and behaviour during lockdown, so the company hopes to switch from the old business model based on personal relationship, to integrate online promotion and interactive experience, and expand the customer base to all car owners in Hong Kong.

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