Selling on Amazon? GS1 numbers are now required.


An industry-standard Amazon product identifier is required for sellers when creating new pages in the catalogue. These Amazon product identifiers are GS1 barcode numbers or Global Trade Item Numbers (GTINs). These are the unique numbers from GS1 that help Amazon and buyers to identify new or existing products in the vast Amazon catalogue. These same numbers appear beneath the barcodes on most products in the world. They all come from GS1 and provide unique identification for those products. 


Why Need Barcode?
By doing this correctly, and assigning barcodes for Amazon, sellers can help to maintain the high quality shopping experience buyers have come to expect from the Amazon marketplace.
Also, your Amazon listings are more likely to be indexed by Google and shopping comparison sites to drive traffic and more sales.

How to Include?
The first thing Amazon requires you to do is to categorise your product. Shoppers may use product categories as a way to narrow their search.

For instance, if a shopper uses the search term ‘trainers’, they may want to further narrow this into men’s trainers or women’s trainers. If your product isn’t correctly categorised it will be removed from the products presented to the shopper.

When you enter your product identifier onto Amazon you’ll also need to select the type of GTIN you’re entering from the drop down list. Your supplier or manufacturer may already supply GTINs for your products, but if you sell your own branded products then you‘ll need to assign your own GTINS, which can be obtained from a GS1 organisation.

For full instructions please read the latest Amazon announcement.


First Thing First…
Getting GS1 barcode numbers from GS1 Hong Kong will ensure the numbers are unique and enable you to sell on all Amazon sites across the world. Products can also be sold through shops by simply adding barcodes to the package.

Join GS1 Hong Kong today to create unique GS1 barcode numbers or GTINs for your products.

GS1 Hong Kong is part of the global not-for-profit GS1 organisation. We work with members to continually develop standards to keep pace with the changing requirements for online marketplaces, supporting members to grow their business, locally and internationally.


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