With 70 years of history, operations in 12 Asian markets and more than 16,000 employees, Dah Chong Hong (DCH) is a diverse company that extends across the four basic necessities of life: food, health, mobility and household goods. In consumer business, DCH manages brand development, manufacturing, marketing, logistics and retail, for food, fast moving consumer goods, healthcare and electrical products.
DCH aims to “Bring Quality to Life” by bringing brands to market and products to shelves for a wide range of industries. Echoing its vision, GS1 Hong Kong (GS1 HK) has been powering business to grow and improve efficiency, safety and sustainability by creating a common foundation of data, aspiring “Smarter Business, Better Life” for the community.
Built on the respective strengths, DCH has teamed up with GS1 HK on its business and digital transformation journey years ago for a resilient business model characterized by agility, efficiency and scalability, for today and tomorrow.
“Given the ever increasing complexity of business environments, we have been driving transformation across the group, strengthening our customer connection and service delivery. With GS1 standard-led solutions and services, we are able to constantly upgrade our efficiency & service level, sustain our competitive edge and better equip ourselves for any future changes.”
Betty Leung
Advisor
DCH Holdings
GS1 HK’s 4 Step Approach in DCH’s Evolution
Being the local body for global standards in supply chain management supported by the industry-specific knowledge of the Smart Professional Team, GS1 HK has been the catalyst in DCH’s transformation:
Plan and carry out business process re-engineering
Help capitalise on emerging technologies, standards & solutions
Support new system implementation across different business units of the group, including ERP, CRM and POS systems
Facilitate DCH’s compliance and certification readiness for FSSC 22000 standard
Pave the way to new business partnerships, smart operations and “Industry 4.0” vision
Fueling End-to-end Business Transformation
For almost a decade, GS1 HK has worked with different DCH business units - covering food and healthcare divisions - to modernize their supply chain processes for streamlined operations, improved efficiency, better traceability, enhanced consumer experience, etc., ushering in more opportunities.
I. Manufacturing
IGF – Steering Towards Industry 4.0
- Supported business process re-engineering and ERP system implementation
- Facilitated advanced food safety standard (FSSC 22000)
- Enabled diversification from B2B to include B2C market
Solutions:
• Smart Professional Services - business process re-engineering
• Global Trade Item Number (GTIN)
• GS1 HK Academy – SCM Training
• Quality Food Scheme
Sims Trading - Pioneering Track-and-trace Operations
- Supported end-to-end cold chain & wine traceability system
- Ensured quality of products & opened up new partnership opportunities in China
Solutions:
• Global Trade Item Number (GTIN)
• Global Location Number (GLN)
• GS1 Global Traceability Standard (GTS)
• Serial Shopping Container Code (SSCC)
• Cold Chain Solutions
• ezTRACK™
• GS1 HK Academy – SCM Training
• Quality Food Scheme
DCH Food Mart - Process Re-engineering for New Retail Landscape
- Supported end-to-end cold chain & wine traceability system
- Ensured quality of products & opened up new partnership opportunities in China
Solutions:
• Smart Professional Services – business process re-engineering
• Global Trade Item Number (GTIN)
• GS1 HK Academy – SCM Training
• Quality Food Scheme
“Thanks to GS1 HK’s consultancy service, we are able to identify the existing shortfall against industry benchmark. We are looking forward to the ERP system and revamped procedures executed, and hope to see better production output, improved traceability and efficiency, preparing us for the new normal.”
Gordon Chan
Deputy General Manager, Food Manufacturing & Processing, HK Food Group
DCH Holdings
IV. Healthcare
DCH Auriga – Enabling End-to-end Visibility of Vaccine Supply Chain
- Enabled end-to-end traceability with unique identification and elevateD trust among stakeholders
- Provided training to facilitate their standard implementation process
Solutions
• GS1 DataMatrix
• GS1 HK Academy – Healthcare Training
“GS1 Datamatrix standard serves as an effective component for enhancing track and trace visibility on COVID-19 vaccines distribution, improving significantly both data accuracy and time saving comparing to traditional linear barcode. It is also essential for health care providers to administer vaccines with confidence and improve the supply chain efficiency.”
Harris Kwok,
Assistant General Manager, Operations
DCH Auriga
Built on the synergy with GS1 HK’s professional teams, data standards, services and solutions, DCH is able to adapt quickly to the evolving market, sustain their reputation for customer-first service and uphold its “bring quality to life” commitment.